Digital Marketing Specialist

Calabrio is seeking a highly-motivated and data-driven B2B digital marketing specialist to help build & manage paid media initiatives. This individual will play a key role in managing performance marketing channels (SEM, display, paid social, ABM). The role will be highly involved in ideation, creation & optimization for all SEM, paid social & display campaigns. You will report to the Sr. Digital Marketing Manager who oversees paid media & website.

What you’ll be doing:

• Create, test and optimize paid search and paid social channels for new customer acquisition/ROI, including LinkedIn, Google, 6sense and Bing.
• Maintain always on campaigns across all paid channels such as Google & LinkedIn.
• Regularly execute keyword research to identify new SEM opportunities.
• Create, Launch & ABM display campaigns on 6sense.
• Measure, analyze, and report on all campaigns for effectiveness and ROI on a weekly & monthly basis. Build KPI dashboards to track daily & weekly performance of lead gen campaigns,
• Use data and analytics to understand the target audience and personas, design experiments, develop campaign strategies, and drive execution of campaigns to achieve pipeline targets
• Work hand in hand with campaign managers to execute on digital activities needed for campaigns
• Work with Sr Digital Marketing managing to develop new paid digital strategy to grow pipeline and revenue.
• Expand paid media into new performance marketing channels such as Capterra, Software Advice, content syndication

Requirements

• 2-4+ years of proven experience as a Digital Marketing Specialist/Manager or similar role.
• Bachelor’s degree in Marketing, Business, or a related field.
• Experience running lead gen campaigns for B2B SaaS.
• Expertise in managing and optimizing SEM & Paid Social campaigns
• 2-4+ years of experience managing campaigns in Google ads
• 2+ years of experience managing campaigns in LinkedIn Ads
• 2+ years of experience running paid strategies for programmatic as well as account-based campaigns
• Experience running lead gen campaigns in B2B SaaS.
• Experience and knowledge in marketing tools such as Google Analytics, Keyword Planner, Search Console, Looker Studio, Tag Manager, SEMrush etc
• Proficient with marketing tech stack Salesforce & Pardot/Hubspot/Marketo.
• Experience with inbound lead generation and conversion rate optimization.
• Excellent analytical skills and experience with analytics tools to measure and report on campaign performance.
• Experience using BI tools such as Tableau or PowerBI is a major plus.
• Strong project management skills, with the ability to lead and manage multiple projects simultaneously.

Performance Indicators

• Account engagement
• Lead generation
• Opportunity & pipeline creation
• Return on ad spend
• Closed Won bookings

Benefits

Calabrio People are: Open, Clear, Ambitious, Accountable, Collaborative, Consistent

What we value most…workplace diversity and ensuring an environment of mutual respect. We believe that diversity and inclusion are critical to our success, and we are proud to be an equal opportunity employer. Our commitment is to continue to keep our people healthy, focused, and inspire creativity. Our team members are offered comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced work-life to achieve personal and professional success (all benefits are subject to eligibility requirements). As an Innovator with Purpose, you’ll feel motivated and truly excited to come to work!

About Calabrio:

Calabrio is the customer experience intelligence company that empowers organizations to enrich human interactions. The scalability of our cloud platform and our AI-driven analytics tools make it easy for contact centers to uncover customer sentiment and share compelling insights with other parts of the organization. Our solutions are built on an intuitive, web-based architecture that positions and accelerates the contact center as an epicenter for customer insight.

Awards & Accolades:

Calabrio has 300 Global Partners, more than 2.25 million agents, and over 7,000 customers worldwide. We’ve been doing this for more than two decades and have been recognized by leading independent third parties such as Gartner, Forrester, and G2 Crowd as a leader and visionary. Thanks to the hard work and dedication of every Calabrio team member, we have been recognized by the Star Tribune Top Workplace for 9 years in a row, a 2022 certified Great Place to Work UK, named one of BC’s Top Employers for 2023, and recognized as a top 50 fast-growth company by Minneapolis/St Paul Business Journal.

Calabrio celebrates and fosters a culture that thrives on diversity. We are an Equal Opportunity Employer that prohibits discrimination and harassment of any kind. We provide employees with a work environment free of discrimination and harassment. All employment decisions at Calabrio are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, parental status, or any other status protected by the laws or regulations in the locations where we operate. We celebrate the >40 nationalities of team members that contribute to our success.

We recognize diversity comes in many forms, to foster an inclusive hiring experience any applicants who qualify under the Americans with Disabilities Act, as amended, or applicable state law, who are unable to comply with Calabrio’s application process due to their disability may be eligible for a reasonable accommodation. Request for accommodation in the application process can be made by emailing recruiting3@calabrio.com. An applicant requesting an accommodation may be required to provide support for the requested accommodation. Calabrio will only share information concerning an applicant’s requested accommodation with those individuals who have a specific need to know such information.