Digital Marketing Manager

Jiffy.com is looking for a data-driven and results-oriented Digital Marketing Manager to lead our digital marketing efforts, with a focus on Paid Search. Your primary mission will be driving growth and success for our newest product lines, including our Direct-to-Film printer network for crafters, and upcoming product launches. As an expert in Google Search, you are fluent in tROAS, LTV, eCPC, and audience segmentation. The ideal candidate has a proven track record of managing large-scale digital campaigns, analyzing performance metrics, and quickly iterating strategies to achieve measurable results.

Requirements

Key Responsibilities

• Develop and execute digital marketing strategies across paid channels, including Google SEM, Google Shopping, Bing, YouTube, GDA, and Performance Max.
• Oversee day-to-day management of digital campaigns, ensuring alignment with company goals and performance targets.
• Optimize campaigns through in-depth data analysis, tracking key performance metrics like ROAS, CPC, CTR, conversion rates, and customer lifetime value (LTV).
• Collaborate with the product team to define requirements for website improvements that drive performance.
• Manage and enhance SEO/SEM strategies to boost organic rankings and paid search outcomes.
• Analyze competitors’ paid search performance and implement strategies to challenge and outperform them in the market.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business, or a related field.
• 5-7 years of experience in digital marketing, preferably within eCommerce or direct-to-consumer industries.
• Proven success managing multi-million dollar SEM and Shopping campaign budgets.
• Strong understanding of the digital marketing ecosystem, including paid social media, email marketing, and SEO.
• Expertise in running effective SEM, social media, and display ad campaigns.
• Proficient in analytics tools like Google Analytics and Segment, with experience leveraging customer data to drive ROI in ad platforms.
• Ability to thrive in a fast-paced, data-driven environment with a focus on performance and ROI.
• Excellent communication, organization, and project management skills.
• Familiarity with customer marketing automation platforms (e.g., HubSpot, Iterable) is a plus.

JiffyShirt's Company Values

• Good People Our customers are partners in our journey. There is no us or them, just good people working collaboratively to find solutions, create exceptional products, and build lasting relationships based on trust and mutual respect.
• Bias For Action Be decisive, take action, and make effective decisions quickly to move the business forward.
• Own It Professional accountability is fundamental. Regardless of titles, no task is out of scope to ensure we deliver the best possible experience for our customers.
• Lead With Data We leverage data as our guiding North Star, collecting a constellation of insights to illuminate our path and take swift action toward measurable results.
• Make Base Hits In the spirit of Kaizen, we believe excellence comes from raising the bar a little higher every day, rather than hoping for a grand slam.
• Be Curious & Learn We foster a culture of perpetual curiosity, encouraging exploration and growth. We challenge the status quo and empower ourselves to evolve, adapt, and innovate.
• Dive Deep We delve beyond the surface and investigate for a comprehensive understanding. By immersing ourselves in the details, we are equipped to make insightful decisions and drive meaningful value for our customers.
• Bootstrap Ethos We are relentless, resourceful, and motivated by being a catalyst for our customers’ success. As responsible custodians of capital, we continually reinvest and minimize costs to enhance our customers' experience.
• Supersize It We think bigger, act bolder, and achieve greatness in everything we do.
• Hire & Develop Winners Our team is fueled by passion for our mission and taking ownership to deliver a positive impact. We continually raise the bar on excellence and build careers with every hire and promotion. A rising tide lifts all boats.
• Disagree & Commit The best solutions arise from constructive debate of informed opinions. We exchange perspectives, seek domain knowledge, then align and commit fully to the final decision.
• Eliminate Friction We proactively identify obstacles and streamline operations, creating a frictionless experience for our customers, partners, and team. By asking “5 Whys'' we get to the root cause and resolve issues at their source.

Benefits

What we offer:

• Opportunities to grow within the company
• Generous compensation and employer paid benefits
• Annual wellness and professional development stipend
• High-caliber and supportive team with proven results
• Perks of getting lots of clothing!