Digital Advertising Manager

Plastix Marketing, a leading digital marketing agency, is seeking an experienced and highly motivated individual to join our team as a Digital Advertising Manager. In this role, you will be responsible for the planning, implementation, and optimization of digital advertising campaigns across various channels. As a Digital Advertising Manager, you will play a crucial role in driving client success and achieving marketing goals.

Responsibilities

• Develop and execute effective digital advertising strategies for clients
• Manage media partners running campaigns on Facebook, Google, Programmatic, Youtube, and OTT
• Manage ad creative team for developing new creative for campaigns for clients
• Manage landing page design process & ensure quality control for landing page development
• Ensure CRM integration and set up is completed for lead generation ad campaigns
• Assist in optimizing campaigns based on performance metrics and insights
• Monitor advertising budgets and ensure efficient allocation of resources
• Collaborate with clients to understand their business objectives and align advertising strategies accordingly
• Stay up-to-date with industry trends and emerging advertising platforms
• Prepare reports on campaign performance and present findings to clients

Requirements

• Bachelor's degree in marketing, advertising, or a related field
• Minimum of 3 years of experience in digital advertising, with a focus on paid search and social media advertising
• Strong knowledge of digital advertising platforms, including Google Ads, Facebook Ads, and display networks
• Proficiency in utilizing Google Analytics and other analytical tools to track and measure campaign performance
• Excellent analytical skills and the ability to interpret data to drive campaign optimization
• Detail-oriented with strong organizational and project management skills
• Ability to work collaboratively in a team environment and effectively communicate with clients
• Experience with medical aesthetics industry is a plus

Benefits

• 14 Days of PTO + 7-10 Paid Holidays
• Performance Bonuses