Creative Director

About LifeStreet

LifeStreet is a leader in in-app advertising, empowering top performance marketers with our AI-powered media buying platform, Nero. Together with our expert customer success team, we optimize for any desired outcome to maximize ROAS at scale. Founded in 2009 and trusted by advertisers worldwide, we are committed to being the most intelligent, transparent, and accessible platform for mobile marketing.

About the Role

We are seeking an experienced creative leader with a strong background in direct response advertising. In this role, you will report directly to the CEO and lead and scale our creative team to produce high-impact ads that drive measurable results. 

You will blend creative vision with operational excellence to build a scalable, efficient creative pipeline to optimize performance. We are looking for someone who excels at building and empowering teams, thrives in fast-paced environments, and is passionate about creating content that engages audiences and drives substantial direct sales.

What You’ll Do

• Own the direction and output of LifeStreet’s creative offering.
• Build a best-in-class production house for performance creative.
• Direct the development of compelling copy and visual concepts that inspire immediate action.
• Partner with external agencies to scale production, determining the optimal balance between in-house and outside resources.
• Analyze creative performance metrics and keep abreast of industry trends to understand what’s working and drive continuous improvement.
• Champion new tools and technologies that improve efficiency and output. 
• Collaborate with product, engineering, and customer success teams to build the future of performance creative.

Requirements

• 4+ years of experience leading direct response digital marketing, copywriting, and creative strategy.
• A proven track record of creating performance campaigns that deliver measurable results.
• Strong leadership & communication skills that can inspire a team, and a willingness to contribute hands-on when needed.
• A growth mindset, comfort with ambiguity, and the ability to thrive in fast-paced, performance-driven environments.
• Enthusiasm for emerging tools such as generative AI to solve problems and create value.
• Experience using data-driven tools to solve problems, understand opportunities, and drive informed decisions.
• Proficiency using design tools such as Figma, Photoshop, etc to effectively communicate visual concepts is a plus.

Benefits

• Competitive compensation commensurate with experience.
• Opportunities for professional growth and advancement.
• Work with an energetic and innovative team passionate about revolutionizing digital advertising.
• Fully remote position, offering flexibility and work-life balance.