Conversion Rate Optimization (CRO) Lead - DTC eCommerce US

About Freebird

Freebird is a fast-growing DTC eCommerce brand focused on delivering transformational head-shaving solutions through innovation and simplicity. With an average of 1 million monthly visitors to our website, we see a huge upside in driving growth through consistent testing and experimentation.

We are seeking a CRO Lead to take ownership of our optimization strategy, leading a team to ship impactful experiments that improve website KPIs such as conversion rates (CVR), average order value (AOV), and revenue per visitor (RPV).

You’ll be joining a collaborative team, including a UX Designer and a Developer, with support from a Project Manager to ensure smooth execution of ideas and tests.

What You’ll Do

As the CRO Lead, you will:

1. Own the CRO Strategy
• Build and manage a robust backlog of hypotheses and experiments to continuously optimize website performance.
• Conduct research to uncover areas of opportunity using heatmaps, session recordings, surveys, and user behavior analysis.
• Prioritize tests based on impact, feasibility, and alignment with business goals.
2. Lead the Experimentation Process
• Develop, execute, and analyze A/B and multivariate tests across the site.
• Collaborate with the UX Designer, Developer, and Project Manager to ship experiments on time.
• Document test results and learnings, iterating to create compounding improvements over time.
3. Drive Key Website KPIs
• Focus on improving CVR, AOV, and RPV by addressing friction points in the customer journey.
• Partner with the marketing and product teams to align experiments with acquisition and retention strategies.
4. Establish a Systemized CRO Engine
• Create scalable, repeatable processes for research, testing, and reporting.
• Ensure a constant pipeline of ideas and experiments to keep momentum high.
5. Be the Insights Champion
• Use data-driven insights to drive decisions, leveraging tools like Google Analytics, Hotjar, and session recordings.
• Partner with the UX Designer to deeply understand customer pain points and behavior.

Requirements

• DTC eCommerce Expertise: At least 3+ years in a CRO-focused role at a high-growth DTC brand or DTC-focused agency.
• Proven CRO Success: Experience running impactful A/B tests and driving measurable improvements in website performance.
• Analytical and Data-Driven: Strong skills in analytics tools (e.g., Google Analytics, Hotjar) and A/B testing platforms (e.g., Optimizely, VWO, Google Optimize).
• Understanding of UX and Design: Ability to collaborate with designers to create customer-first web experiences.
• Team Leadership: Comfortable leading a small, agile team of designers and developers while working cross-functionally.
• Project Management Skills: Strong organizational skills to manage a steady flow of experiments.

Benefits

Why Freebird?

• Impact: Be part of a small, nimble team where your contributions will directly influence the success of the business.
• Innovation: Work in an environment where no idea is too crazy, and every experiment has the potential to drive significant results.
• Growth: Join us at a pivotal time as we scale our product offerings globally, with countless opportunities for professional development.
• Ownership: Lead and shape our CRO strategy with the autonomy and resources necessary to succeed.

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best, with the freedom to choose your own location.
• Comprehensive Medical Benefits: Your well-being is our priority, with premium medical plans designed to support your health.
• Competitive Compensation & Bonuses: Enjoy a competitive salary paired with performance bonuses that reward your contributions to our shared success.
• 401(k) with Company Match: Plan for your future with our 401(k) program, which includes a generous company match to help grow your retirement savings.
• Unlimited PTO: Take the time you need with our flexible, unlimited paid time off, allowing you to find balance in work and life.
• Opportunities for Growth: Elevate your career as part of a dynamic brand that fosters upward mobility.
• Join Us on Our Journey: Be an integral part of a fast-growing company, shaping its success and trajectory.

Ready to Apply? If you’re a proven CRO leader with a knack for funnel hacking and a passion for driving results, we want to hear from you. Apply now and join us in transforming the eCommerce experience at Freebird.