Content Marketing Manager

Sinch is looking for Content Marketing Manager that will lead the charge in crafting and evolving a comprehensive content strategy for our SaaS platform, Sinch Engage. From compelling customer stories to industry-leading articles, you'll create high-impact content that resonates with our audience and supports demand generation, pipeline growth, and customer retention.

Responsibilities

• Develop and execute a content strategy aligned with Sinch's business goals, ensuring every piece of content supports audience engagement, lead generation, and long-term growth.
• Collaborate across teams—including marketing, sales, partnerships, product, and customer success—to align on key themes, insights, and deliverables.
• Identify and lead the creation of high-visibility content, including customer stories, articles, videos, webinars, podcasts, and email campaigns, ensuring relevance to market trends and audience needs.
• Source and synthesize audience insights, market research, and industry trends to inform content direction.
• Become an expert in Sinch's SaaS product, customers, and industry to craft content that addresses customer challenges and builds brand advocacy.
• ·Optimize content for SEO, keeping owned media fresh, relevant, and impactful.
• Review and edit content from third-party agencies and other internal teams, ensuring high editorial standards and creative excellence.
• Repurpose and refresh global content for local markets, tailoring it to fit regional audiences and distribution channels.
• Work closely with legal and cross-functional teams to ensure compliance with regulations and internal policies.
• Track, report, and analyze content performance metrics to demonstrate impact and inform future strategies.
• Maintain organized workflows for all assigned projects, using shared tracking systems and collaborating effectively with stakeholders.

Requirements

• A deep understanding of the marketing funnel and the strategic role content plays at each stage.
• 7+ years of experience in B2B content marketing, ideally within SaaS.
• Exceptional storytelling and writing skills, with the ability to translate complex topics into engaging, actionable content.
• A proven track record of creating high-impact content, such as case studies, blogs, videos, and email campaigns, with measurable results.
• Experience in video/audio content production and a strong grasp of managing production workflows.
• Highly detail-oriented and organized, with excellent time-management skills to balance competing priorities.
• Analytical skills to identify trends, assess performance, and justify trade-offs using data.
• Strong understanding of digital marketing channels, including search, social, email, and CMS platforms.
• A collaborative mindset and the ability to work cross-functionally, managing multiple stakeholders.
• A genuine curiosity and eagerness to become a Sinch expert, understanding our products, solutions, and customers in depth.

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. 
• CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. 
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. 
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. 
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. 
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. 
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. 

Our Values 

At Sinch we “Dream Big”, “Win Together”, “Keep it simple” and “Make it Happen”. These values are our foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results. 

Bring your authentic self to Sinch 

Here at Sinch we embrace diversity and work to create an inclusive workplace where everyone can thrive. No matter who you are, you'll be able to explore new career and growth options - sharing your voice, building your path and making it happen with us. 

We’re proud to be an equal opportunity employer, and all qualified applicants will be considered to join our team regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

The annual starting salary for this position is $90,000 - $120,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until 1/30/25 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.