Content Marketing Manager

Content Marketing Manager

Remote - based in the US on EST (or similar)

TROOP is a group meeting planning and travel management platform that helps companies bring teams together for in-person meetings. The experience starts with TROOP’s award-winning Intelligent Destination Recommendations, which use advanced algorithms to help meeting planners pinpoint the perfect meeting destination, considering travel time, climate impact, budget, lodging availability, and safety factors for all attendees.

Using TROOP, companies have saved millions in travel costs, employee time, and carbon emissions, making it possible for people to meet and build stronger relationships with their colleagues, clients, and partners, even in times of tightening budgets and travel restrictions.

Why TROOP?

TROOP believes in the power of shared experiences and the unifying impact of in-person meetings. We are on a mission to bring people together by transforming the meeting planning process.

At TROOP, we have ambitious goals to be the leading provider of end-to-end meeting planning tools. We started by inventing a completely new way for people to decide where to meet, but for us, the destination is just the beginning. We’re developing more innovative solutions that make it easier than ever to organize and host successful group meeting experiences.

TROOP's Culture?

TROOP is an international, remote-first company. Our colleagues are spread across the globe, with entities in Spain, South Africa, the UK, and the United States. Our culture is rooted in an African philosophy called "Ubuntu," which means "I am because we are." It refers to an environment of interdependence through trust. We call ourselves TROOPers, and we are people who seek adventure, challenge the status quo, enjoy innovating, and want to be part of something special. We are doers who roll up our sleeves and get into the details; we own the problem and only stop once it is solved.

TROOP is hiring an experienced Content Marketing Manager to join our dynamic team during an exciting phase of growth. As a Content Marketing Manager at TROOP, you will play a pivotal role in shaping our content strategy and driving our mission of making it easy to bring people together for in-person meetings. We’re seeking a marketing professional with a strong track record of crafting impactful content strategies that accelerate brand awareness, engage audiences, and fuel growth through compelling, user-centric storytelling and campaigns.

What you'll be doing:

Content Creation:

• Develop and deliver a wide range of content, including blogs, white papers, case studies, press releases, award submissions, and video scripts, ensuring all materials reflect Troop’s brand voice and resonate with target audiences.
• Create high-quality, engaging narratives for digital platforms and for speaking opportunities to drive thought leadership and audience engagement.

Content Strategy:

• Partner with internal teams to understand content needs and ensure they align with business priorities, creating a strategy that supports both short- and long-term goals.
• Maintain a clear content calendar to coordinate campaigns, track performance, and adjust plans based on performance data, competitive research and industry insights.

Vendor Coordination:

• Collaborate with external vendors, including designers, videographers, researchers, and other content creators.
• Oversee the production of high-quality, engaging content by providing clear briefs, guidelines, and constructive feedback to vendors.
• Ensure timely delivery of content projects while adhering to budget and quality standards.

Brand Voice and Guidelines:

• Own and refine Troop’s brand voice, tone, and style guidelines, ensuring consistency across all content channels and campaigns.
• Train and guide internal and external contributors to ensure consistency across all content.

Customer Marketing and Advocacy:

• Work with Customer Success to uncover and showcase customer success stories, creating case studies, testimonials, and advocacy-driven content.
• Develop community-driven content and campaigns to strengthen user engagement, build loyalty, and amplify customer achievements.

Requirements

• 5-8 years of content marketing experience — ideally within B2B SaaS startups.
• Write and edit high-quality content in a variety of formats and styles while adhering to AP Style guidelines.
• Strong project management skills with experience managing external vendors.
• Experience working cross-functionally with product marketing, growth marketing, sales, design, and customer success teams.
• Proficiency with software tools and CRMs, including Notion, Figma, Google Workspace, and HubSpot, is preferred.
• Experience developing and enforcing brand voice and style guidelines.
• Expertise in leveraging SEO tools and applying SEO best practices to content strategy.
• Excellent communication and interpersonal skills.
• Background in journalism or editorial work preferred.

Benefits

💻 Remote-first within our hubs: TROOP operates remotely with frequent in-person engagements, focusing on scaling within our legal entities in Spain, South Africa, the US, and the UK.

🚀Join the Pioneering Team: As part of the initial team at TROOP, you'll be at the forefront of an extraordinary adventure. Picture yourself shaping the future of a fast-growing technology company where your ideas and contributions truly make a difference.

🎨 Discover an Incredible, Supportive Team and Diverse Culture: Prepare to be amazed by the exceptional individuals who form TROOP's team. Collaborate with brilliant, multicultural minds, where diverse backgrounds unite for unparalleled collaboration.

📈 Supported by Top Investors: TROOP's remarkable journey is backed by prestigious investors, such as the Madrona Group. Join forces with a company that has garnered the trust and support of the best in the industry. Read more about TROOP's Executive Chairman Steve Singh (Co-founder of Concur).

⏰ Paid Time Off: We provide a generous PTO policy of 23 days per year, allowing you ample opportunity to relax, recharge, and have some well-deserved fun.

🩺 Healthcare Insurance: Healthcare insurance is provided and administered via DEEL/Aetna. We offer 3 plans and provide anywhere from 70-80% coverage monthly.

🦷 Dental + Vision Insurance: Dental and Vision insurance is provided and administered via DEEL/Guardian(VSP), we offer one plan for each and provide 90% coverage monthly.

🪂Life Insurance: Life Insurance is provided and administered through DEEL/Guardian and we cover 100% of the cost.

💜Access to TalkLife: We offer access to “Talk Life” as a 100% free, anonymous platform where employees connect with others at any time for peer-to-peer support, offering and receiving advice, empathy, and encouragement regarding any situation on their mind. It is a complement to professional help and is available 24/7.

💚 Mental Health Budget: Yearly budget assistance for mental health support for all our employees.

☀️Unforgettable Adventures: At TROOP, we cherish the bonds we create and the time we spend together. Each year, we embark on an incredible offsite to a surprise location, courtesy of TROOP. You'll have the opportunity to explore new cultures, create lasting memories, and bond with your colleagues in a unique and exciting way.

💵  Compensation: The range is between $75,000 - $90,000. The final salary offer will depend on various factors unique to each candidate. These factors include educational background, specific skills, and professional experience. Additionally, the scope of the role and the candidate's geographic location will also be considered. All of these elements will be thoroughly evaluated during the selection process.