Content and Social Media Manager (Vitamins and Supplements)

Prenetics (NASDAQ:PRE), a leading health sciences company, is dedicated to advancing consumer and clinical health. Our consumer initiative is led by IM8, a new health and wellness brand, and Europa, one of the top sports distribution companies in the USA. Our clinical division is led by Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, focused on multi-cancer early detection technologies. This is followed by ACT Genomics, which has achieved FDA clearance for comprehensive genomic profiling of solid tumors, and CircleDNA, which uses NGS to offer comprehensive DNA tests. Each of Prenetics’ units synergistically enhances our global impact on health, embodying our commitment to ‘enhancing life through science’.

IM8 Health, co-founded by global icon David Beckham, is a pioneering brand at the intersection of wellness and innovation. Our mission is to empower individuals with cutting-edge health solutions that are accessible, sustainable, and personalized to support everyday wellness. By combining our passion for health with a commitment to innovation, IM8 Health is redefining the future of well-being. Join our dynamic team and be part of a brand that’s making a lasting impact on health and lives globally.

We are looking for a creative Content and Social Media Manager (Vitamins and Supplements) who will be responsible for developing and implementing our content and social media strategy to increase brand awareness, engage our community, and drive traffic to our website. This role requires a creative and strategic thinker who can create compelling content across various platforms and analyze the effectiveness of our campaigns, with a particular focus on TikTok and Instagram.

Key Responsibilities:

Content Creation:

• Develop, write, and edit engaging content for our blog, website, social media channels, email newsletters, and other marketing materials.
• Collaborate with the product and marketing teams to produce high-quality content that aligns with our brand voice and goals.
• Create visually appealing and innovative graphics, videos, and infographics to support content and social media campaigns.

Social Media Management:

• Develop and implement a comprehensive social media strategy to increase our online presence and improve our marketing and sales efforts, with a strong focus on TikTok and Instagram.
• Manage and oversee social media content, ensuring consistency in voice and tone across all platforms.
• Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner.

TikTok and Instagram Expertise:

• Create and manage organic and paid content specifically tailored for TikTok and Instagram, including Stories, Reels, IGTV, and TikTok videos.
• Analyze social performance metrics for TikTok and Instagram, and use insights to optimize and refine our content strategy.

SEO and Analytics:

• Conduct keyword research and use SEO best practices to optimize content for popularity and visibility. search engines.
• Monitor and analyze content performance using tools like Google Analytics, social media insights, and other analytics platforms.
• Prepare and present regular reports on content and social media metrics, using insights to drive continuous improvement.

Collaboration and Strategy:

• Work closely with the marketing team to align content and social media efforts with overall marketing strategies and campaigns.
• Develop and manage a content calendar to ensure timely and consistent delivery of content.

Requirements

• Associate or Bachelor’s degree.
• Proven experience as a Content Manager, Social Media Manager, or similar role, preferably in the D2C.
• Hands-on experience in TikTok and Instagram, with a portfolio showcasing successful campaigns.
• Proficiency in utilising AI tools
• Excellent writing, editing, and proofreading skills with a strong attention to detail.
• Proficiency in using social media platforms and native reporting (Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, etc.)
• Experience with SEO, keyword research, and web traffic metrics.
• Strong graphic design skills and proficiency in design tools
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong analytical skills and ability to translate data into actionable insights.
• Passion for health, wellness, and the vitamins and supplements industry.

Benefits

Medical & Annual Leave: We care about your well-being—and your vacation selfies! That’s why, for our full-time employees, we honor your time off with annual leave and provide medical benefits for any bumps, bruises, or unexpected adventures.
Learning & Development: Got a passion project or skill you’re dying to master? We’ve got a learning allowance for that! We believe in supporting your growth, whether it’s for work or just because you’re curious.
Growth & Opportunity: Your future’s bright, and we want to help you shine! We’re all about providing opportunities for you to grow and reach your potential, with exposure to a global company and the chance to collaborate across different cultures.
Inclusive Workplace: You belong here! We foster an environment where everyone’s voice is heard, respected, and celebrated. Inclusivity is the name of our game!

Our DNA is P-R-E-N-E-T-I-C-S.
Get to know us; Get to know our DNA!
Passion - You love what you do and inspire excellence in others.
Resilience - You tackle challenges head-on with tenacity and calm.
Empowerment - You foster team spirit and encourage initiative.
Integrity - You're honest, accountable, and reliable.
Epic - You take risks, deliver results, and always strive to grow.
Transparency - You share openly, even when it's tough.
Ingenuity - You think creatively and make smart decisions, even in uncertainty.
Communication - You express ideas clearly and with empathy.
Selfless - You prioritize Prenetics and the team over individual goals.