Brand Designer - Freelance

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

A growing hospitality group in Austin, Texas, is seeking a mid-level brand designer to develop a comprehensive brand identity for their newest establishment. The project involves creating a distinctive visual presence for an East Austin bar concept that reflects the neighbourhood's character while aligning with the parent company's existing portfolio.

Responsibilities:

• Develop a compelling brand story and visual identity system
• Create a distinctive logo and supporting design elements
• Design brand guidelines documentation
• Generate versatile logo variations for different applications
• Design basic collateral materials (business cards, letterhead, etc.)
• Provide digital asset files in various formats

Requirements

• Strong portfolio featuring hospitality/F&B brand work
• Proven experience in logo design and brand development
• Proficiency in Adobe Creative Suite
• Understanding of both print and digital design requirements
• Knowledge of current design trends in the hospitality industry
• Strong typography and color theory skills
• Excellent communication and presentation abilities