Brand & Content Strategist

Overview: 

We are seeking a talented, visionary Brand & Content Strategist to collaborate with our team and clients in developing impactful brand and content strategies. As a full-time employee, you will have the flexibility to work remotely and on a project basis, contributing your expertise in brand positioning, messaging frameworks, visual identity, persona development, content strategy and organization.

Responsibilities:

1. Brand Positioning: Work closely with clients to establish and refine their brand positioning within their respective markets, identifying competitive advantages and target audience segments
2. Messaging Framework: Develop cohesive messaging frameworks that articulate brand stories and communication strategies across various channels and touchpoints
3. Visual Identity: Collaborate with design teams to create visual identities that reflect brand values and resonate with target audiences
4. Personas: Conduct research to develop detailed buyer personas and audience profiles, informing marketing strategies and content development
5. Brand Voice/Tone: Define brand voice and tone guidelines to ensure consistency in communication across all brand touchpoints
6. Narrative & Content Strategy: Craft a resonant brand story that guides content marketing efforts. Provide Quality Assurance and editing for pre-publication content.
7. Qualitative and Quantitative Research: Lead research initiatives, including surveys, interviews, focus groups, and user testing, to gather insights into customer preferences and behaviors
8. Voice of Customer (VoC) Analysis: Analyze research findings to uncover insights and opportunities for enhancing the brand experience, providing actionable recommendations for strategy development
9. Strategy Development: Collaborate with cross-functional teams to develop comprehensive brand strategies aligned with business objectives and marketing goals
10. Content Organization: Develop and manage content calendars, maintain content inventories, develop content auditing
11. Client Collaboration: Serve as a trusted advisor to clients, communicating strategy recommendations effectively and providing strategic guidance throughout project execution

Requirements

1. Proven experience as a Brand & Content Strategist or similar role
2. Strong understanding of branding principles, content strategy, and consumer behavior.
3. Proficiency in qualitative and quantitative research methodologies.
4. Excellent writing, editing, communication and presentation skills, with the ability to work remotely and manage client relationships effectively.
5. Creative thinker with a keen eye for design aesthetics and storytelling.
6. Ability to work independently and collaboratively, managing multiple assignments simultaneously.

Benefits

Health Insurance, Dental, Vision, 401k, Commission