B2B Account Director - Media (6-month contract)

Hourly range: $60.00 - $70.00

Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 400 B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.

We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft. 

What we are looking for

We’re looking for an experienced Account Director, with a passion for marketing. This role is critical to the success and health of client relationships. You’ll be responsible for leading one or more client accounts within a team, driving excellence across client management, team management, and delivery. Across your accounts you’ll build strong relationships with your clients, providing advice on marketing strategy, and recommending marketing solutions to specific business challenges. Under your direction, TMP will deliver head-turning. results-driven, campaigns for your accounts. In this role, you’ll be accountable for the overall health and success of your account/s, including account profitability, client satisfaction, and growth. At TMP you will continually develop your knowledge across marketing, your clients’ business, and their industry, helping to match client challenges to TMP solutions and services. 

What you will do

Campaign management and media strategy oversight 

• Oversee both B2B and B2C accounts, managing multi-channel campaigns. 

• Develop and implement digital media strategies, including measuring the effectiveness of media investments. 

• Supervise integrated media campaigns across various channels, including: 

• Paid search 

• Paid social 

• Programmatic advertising (display, video, CTV) 

• Email marketing 

• Content syndication 

• Out-of-home (OOH) advertising 

 Client leadership 

• Direct and support teams to manage clients effectively in line with their needs.  

• Build and maintain client relationships at the Manager and Director level.  

• Guide clients on their marketing strategy, helping to match their challenges to solutions offered by TMP that will meet their objectives.  

• Help to advise on the appropriate investment needed to achieve client goals.  

• Communicate the results/impacts of our work to help secure ongoing funding for future projects and campaigns.  

• Act as a trusted advisor and expert on your client’s business.  

• Challenge and improve briefs.  

• Co-ordinate and deliver compelling quarterly business

Account leadership 

• Represent your client’s business, brand, strategy and objectives within our internal team, ensuring they have the context they need to succeed.  

• Together with a delivery lead, oversee a team to plan and deliver multiple marketing programs, ensuring you have the right roles in place to deliver the work across your account/s. 

• Working hand in hand with the project delivery lead, align strategy and delivery to drive excellence across your accounts.  

• Maintain a focus on campaign results to measure the success and outcomes of campaign activities.  

• Review and critique strategic, conceptual, and content outputs from the team to ensure they meet the brief and overall strategy.  

Commercial management   

• Responsible for converting opportunities that will both be fit for the client’s budget and be profitable for TMP.  

• Responsible for Scopes of Work across your account that meet the brief and effectively manage expectations and potential risks.  

• Responsible for timely and accurate revenue forecasts across your account/s, working with delivery teams to ensure individual programs are on track.  

• Resolve blockers or issues that may stand in the way of your account/s being profitable.  

• Give Input into growth targets and commercial reviews. 

• Manage investments into client development activity, appropriate to the scale of the opportunity.  

Marketing strategy   

• Develop a deep understanding of your client’s business, industry, and work, using this insight to inform all aspects of your oversight of your account/s. 

• Provide recommendations for marketing solutions that deliver on the business objectives of your clients. 

• Use your deep understanding of the services TMP offers to add value to your accounts. 

• Capture what’s working across your account/s, sharing what success looks like across your account team. 

Business development 

• Develop account plans and growth strategies, driving a team into action around them.  

• Spot and convert new opportunities.  

• Expand client contacts and advocates. 

• Nurture alumni. 

• Support on pitches and RFPs.  

Mentorship and line management 

• Share and champion best practice account management.  

• Share and champion best practice account management.  

• Develop the skills of team members through on-the-job coaching, support, and guidance. 

• Create a positive team environment. 

• Provide ongoing feedback and coaching to support career development.  

• Contribute and develop individual development plans, regularly reviewing and providing feedback on career progression goals for individual team members.  

• Successfully onboard and train new hires onto the team.  

• Manage, inspire, and motivate direct reports. 

Requirements

Who you are

• A desire to excel in a marketing career. 

• Confident and inclusive leader to clients and internal teams.  

• A strong marketing thinker.  

• Positive, resilient attitude, proactive in all things.    

• Ready to challenge thinking to get the best outcomes for clients.   

• Able to see the bigger picture, whilst also appreciating the details.  

• Highly developed relationship management skills, brilliant at communicating and influencing.    

• Able to learn quickly, interrogate and assimilate complex information.    

• Able to problem solve issues presented by team members while remaining open to new ideas. 

What you will need

• Strong, demonstrable experience working in marketing ideally agency side, ideally in a B2B environment with proven track record for adding value back to the client.  
• Experience in managing key/senior client and partner relationships and comfortable communicating both internally and externally.    
• Experience of directing marketing programs based on client/business objectives, and of recommending marketing solutions to business challenges.    
• Proficient with tools including Word, Excel, PowerPoint and Outlook and project management tools.   
• Experience of account management tools and processes. 
• Experience of commercial management. 

Benefits

This role is not eligible for benefits.

Diversity equals increased creativity, which equals better results for all. We’re committed to equality of opportunity and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please don’t hesitate to let us know.