Associate Product Marketing Manager

Join our team at FormAssembly and help shape the future of online data collection. As an Associate Product Marketing Manager, you'll play a crucial role in driving the success of our product. You'll collaborate with cross-functional teams to develop and execute product launches and marketing strategies that resonate with our diverse customer base.

Responsibilities:

• Go-to-Market Strategy: Create and execute go-to-market plans for new product launches and updates, unlocking value for customers and generating leads while solving the market’s problems.

• Customer Insights: Gather customer feedback and insights to inform product development and marketing efforts, and run impactful campaigns to expand and upgrade existing accounts.
• Content Creation: Develop high-quality marketing content, including sales collateral, blog posts, case studies, and presentations, that effectively communicate the value of FormAssembly to our target audiences.
• Sales Enablement: Work with our sales teams with the necessary tools, training, and resources to sell to outbound and inbound prospects..
• Market Research: Conduct in-depth research to understand the evolving needs of our customers, identify emerging trends, and analyze competitor activities in the online form-building space.
• Drive Product Adoption: Monitor feature usage and work with product management to highlight valuable areas of the product and boost discoverability.

Requirements

• 1-2 years of experience in SaaS product marketing or a similar role.
• Proven track record of conducting product launches and knowledge of product marketing best practices.
• Excellent written and verbal communication skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Strong analytical and problem-solving skills.
• Bonus points if you have experience in data collection, the Salesforce ecosystem or compliance-related industries [ex. HIPAA, FedRAMP, StateRAMP, GDPR].

Preferred Experience with the Following Tech Stack:

• Asana, Salesforce, WordPress, Qualified, On24, Wistia, SEMRush, Pendo, ChurnZero (or similar in-app communications).

Salary range: $70,000 - $85,000

Benefits

FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:

• Health benefits (health, dental, vision) for Team Members based in the United States
• Mental Health benefits with SpringHealth
• 401(k) with 4% company match
• Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
• 9 paid company holidays
• Flexible work schedule; work from anywhere!
• Generous Paid parental leave (up to 16 weeks)
• Charitable contribution match
• Budget for professional development
• Company provided Mac laptop

You'll be joining a talented and fun team, working together to build something great!