Associate Director, Brand Strategy (NYC/CHI/LA)

About Us

World of Good Brands offers a new media paradigm built on the power of genuine connections. Across our collective of brands, we provide expertise, champion editorship, and build tangible experiences that cultivate a more connected society. 

We keep compassion, inclusion, and creation in our orbit — narrowcasting on the aspects of modern living that make us feel most human. As leaders in experiential media and commerce, we excel at creating consumer experiences that blend physical and virtual – giving audiences access from wherever they are, and allowing them to take a piece with them wherever they go. 

Role Overview:

WGB is looking for a seasoned Brand Strategist in the NYC/CHI/LA area with a proven track record for being able to put together winning, 360-degree programs for major advertising clients. This marketer should be an expert category leader with a seamless ability to lead cross-functional team brainstorms while also working autonomously to create cohesive, strategic narratives within deck storytelling and client-facing meetings. The ideal candidate should have a keen eye for spotting upcoming trends & contributing to ideation for new ad products - while leading communications back to the sales and marketing teams.

Role Responsibilities:

• Create innovative and strategic marketing proposals with cross-departmental liaisons to develop World of Good’s reputation as a thought-leader in marketplace
• Collaborate with the Account Management, Branded Content, and Sales Team to ideate campaigns, programs, and ideas for the health & wellness, auto, fashion, beauty, CPG verticals and beyond, creating customized opportunities during the RFP process and for client-specific meetings/presentations and proactives
• Ideate new, never-been-done-before big ideas for advertisers to connect with our consumers through innovative content ideas, engaging products, and custom experiential executions, etc. 
• Develop new sales marketing collateral using industry, marketing and third party research to measure the impact and tell the World of Good story
• Utilize measurement tools and research to add relevant, trustworthy data to proposals
• Ensure all elements are handled according to process and schedule, including turnover of sold programs to the Post-Sale team
• Stay abreast of industry & competitive news, unique advertiser programs and digital innovations, presenting the best ideas to the team 
• Develop extensive category knowledge: Read articles, research the marketplace, and relay knowledge back to the Brand Strategy and Account Executives
• Attend client calls when necessary to explain the creative marketing idea in more detail

Requirements

Requirements:

• BA or equivalent
• 5-7+ years of digital marketing experience or digital strategy in a related field or company
• Strategic/creative thinker with excellent verbal and written skills; ability to multitask
• True self-starter – provides proactive ideas and listens to sales needs to take each idea further
• Ability to communicate, monitor insights and use data to enhance marketing offerings 
• Strong knowledge of digital sales and marketing dynamics and processes 
• Proficiency in Google Slides/Sheets/Docs, Slack, Imagery Archives, and experience with research tools such as: comScore and Quantcast

Preferred:

• Advertising or publishing experience
• Agency experience, strategizing for clients

Benefits

• Medical Plan: We offer three distinct options under our Aetna medical plan.
• Dental Coverage:You have a choice of two dental coverage options.

At World of Good Brands, we are proud to have an open vacation policy with several additional benefits, including:

• 401k Savings + Company Pension Plan:We provide our employees with access to two retirement plans to ensure their financial security in the future. 
• Educational Reimbursement: You can receive up to $1,500 annually for educational expenses.
• Parental Leave: We offer 12 weeks of parental leave.
• Health Advocate:Our employee assistance program provides access to sessions with a Licensed Professional Counselor, offering support for various personal issues to navigate challenges effectively.

What Comes Next:

Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @leafgroup.com email addresses, never via text message.

Compensation:

The starting base pay for this role is between USD $120,000 and USD $130,000, plus commission. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, benefits, and other perks.

World of Good Brands is committed to fostering equal opportunities for all. We do not engage in discrimination based on factors such as race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other characteristic protected by applicable law. Our hiring decisions are made solely on the basis of qualifications, merit, and business requirements. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our Head of People (griselda.delatorre@leafgroup.com).

World of Good Brands is an affiliate of the Graham Holdings Company (NYSE:GHC). GHC is a diversified holding company whose operations include educational services; home health and hospice care; television broadcasting, online, print, and local TV news; automotive dealerships; manufacturing; hospitality; and consumer internet companies.