Amazon Media Buyer

About Prepared Hero

Prepared Hero is an innovative DTC ecommerce brand dedicated to equipping individuals with high-quality, reliable products for unexpected situations. Our range extends across various categories, ensuring our customers are prepared and confident to face any unforeseen circumstances in their daily lives.

As a trailblazer in the industry, Prepared Hero is committed to providing a seamless, user-friendly shopping experience, ensuring our customers have easy access to our life-saving and convenient products. We stand for readiness, quality, and a customer-centric approach, promising peace of mind and preparedness. Our mission goes beyond transactions; we aim to educate and empower communities to be their own heroes.

About the Role

Prepared Hero is seeking an experienced Amazon Media Buyer to join our dynamic team. This role is pivotal in driving our advertising efforts on Amazon, ensuring our products reach the right audience at the right time. The ideal candidate will have a deep understanding of Amazon's advertising ecosystem, a strategic mindset, and a proven track record of achieving and exceeding revenue targets through successful campaigns.

Requirements

What you will do:

• Sponsored Ads Campaign Management: Build, execute, and optimize end-to-end sponsored search & display campaigns on Amazon, ensuring alignment with brand objectives and performance targets.
• DSP Strategy Development: Develop and implement comprehensive strategies for Amazon's Demand-Side Platform (DSP), utilizing data-driven insights to deliver targeted and effective advertising.
• Budget Management: Effectively manage advertising budgets across sponsored search and DSP campaigns, continuously monitoring spend and adjusting strategies for maximum ROI.
• Keyword Research: Conduct in-depth keyword research to identify relevant and high-performing keywords, leveraging them to optimize sponsored search campaigns.
• Ad Creative Optimization: Collaborate with creative teams to create compelling ad copy and visuals that resonate with the target audience and adhere to Amazon's guidelines.
• Bid Management: Monitor and adjust bid strategies based on real-time performance data to ensure optimal ad placements and cost efficiency.
• Data Analysis: Regularly analyze campaign performance metrics and provide actionable insights to refine strategies, improve conversion rates, and achieve business goals.
• Competitor Analysis: Stay abreast of industry trends and competitors' activities, leveraging insights to refine strategies and maintain a competitive edge.
• Collaboration: Work closely with internal teams, including marketing, sales, and product, to align advertising strategies with overall business objectives.
• Amazon Algorithm Expertise: Stay updated with Amazon's algorithm changes and leverage this knowledge to adapt strategies accordingly.
• Reporting: Prepare comprehensive reports detailing campaign performance, highlighting key metrics, trends, and areas for improvement.

What we are looking for:

• 5+ years’ experience working in DTC media advertising
• Expertise in managing campaigns on Amazon's Demand-Side Platform (DSP), including audience segmentation, retargeting, and performance analysis
• Knowledge of Amazon Retail Analytics, Amazon Vendor Central & Seller Central, Amazon Marketing Services, Amazon DSP, and Amazon Marketing Cloud (AMC)
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
• Proficiency in using analytics and bid management tools
• Excellent understanding of Amazon's advertising ecosystem, including search algorithms and ranking factors
• Demonstrated track record of achieving and exceeding revenue targets through successful advertising campaigns

Benefits

Benefits

• Base range of $80,000 - 100,000 with flexibility depending on background and experience;
• Comprehensive medical insurance reimbursement package for medical, dental, and vision
• Unlimited/PTO + Regional Holiday time off

• End-of-year bonus;
• 401k + company match
• Wellness & workspace budget;
• Fully remote position with flexible working schedule.