Account-Based Marketing (ABM) Manager

Moodle with us!

We're the world's most popular learning platform and we’re on a mission to empower educators to improve our world.

We are now seeking an enthusiastic, creative, and driven Account-Based Marketing Manager to join our Global Marketing team. This role will be responsible for the strategy and implementation of account-based marketing campaigns and tactics and will collaborate closely across marketing, sales and SDR teams.

This is a fully flexible and remote role but candidates will preferably be based in the Eastern Time Zone.

What your new job can look like…

At Moodle, no two days will ever be the same, but most days in this role usually involve a mix of:

• Developing and executing the account-based marketing strategy, working closely with the sales team, global Marketing team, and other cross-functional teams to ensure marketing activities are aligned with the goals of the company.
• Implementing campaigns across multiple channels such as email, events, and content, and coordinating these efforts to ensure a seamless experience for the target accounts.
• Collaborating with internal teams and external agencies to create and deliver highly tailored content such as blog posts, white papers, case studies, and videos. 
• Tracking the performance of ABM campaigns using metrics such as account engagement, pipeline influence, and revenue growth. 
• Continuously optimizing strategies and tactics based on campaign results and feedback.
• Building and maintaining strong relationships with key stakeholders within target accounts; understanding their business needs, challenges, and goals to provide solutions that align with their objectives.

Requirements

We'd love to meet you…

Especially if you have:

• Proven experience (3+ years) in account-based marketing or similar field
• Proven experience building and managing multi-channel ABM campaigns
• Strong understanding of pipeline management and metrics
• Demonstrated experience with multi-touch attribution reporting
• CRM/marketing automation experience, preferably Salesforce and Hubspot
• Experience using data and analytics to guide strategic decisions
• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
• Proven ability to think strategically, but with exceptional attention to detail in execution
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and levels
• You thrive in a diverse, global environment and build strong, positive relationships with your stakeholders.
• Familiarity with Moodle and understanding of the e-learning market is a plus!

Benefits

What life at Moodle is like…

Moodle has a globally diverse team with over 250 team members in more than 25 countries around the world. We’ve built a passionate team of hard-working, driven and diverse people from all over the world, united by a shared belief in the ability of our platform to make a positive difference to our world. We respect our colleagues and value an open and innovative workplace, filled with integrity and of course a strong focus on education (yes, these are our company values!)

What else, you say?

• Our team can work from anywhere, with a flexible working environment that promotes true work life balance
• We believe in motivating performance rather than micromanaging it, allowing you to feel empowered to do what you do best
• Gaining new skills by learning from highly skilled peers, along with your own learning and development allowance each year to support your growth
• Work with a global team on a worldwide platform and make a real difference
• As a certified B Corp, we are proud to be part of a global community of mission-driven companies dedicated to using business as a force for good
• Benefits package including 401(k), health insurance, wellbeing and training stipends
• Other excellent benefits, like an extra 7 days paid leave to extend your weekends, recharge and enjoy a day off for your birthday!, ‘choose your own’ benefit options, and many more!

Learn more about your new workplace...

Moodle is the world’s most trusted online learning solution, with a growing ecosystem of products and services, including Moodle Workplace, Moodle App, MoodleCloud, and more. The engine of our ecosystem is Moodle LMS, the secure and customisable open source learning management platform used by well over 400 million learners worldwide. 

Find out more about us on our website.

Does all this sound good? If yes…

• Click on the following link to apply
• Add your resume and anything else you'd like to add
• Press send.

At Moodle we are an equal opportunity employer that actively supports diversity and inclusion in the workplace and prohibits discrimination and harassment of any kind. We’re committed to fair recruitment and selection practices, ensuring we are drawing from a diverse range of sources to attract and select the very best person for the job. Learn more in our Diversity & Inclusion Charter.