Director of Growth

Skimmer is on a mission: to modernize the pool and spa service and repair industry. We’re a private equity-backed company with 6000+ customers using Skimmer’s pool service platform to transform their businesses. But we’re not stopping there (there are over 70,000 pool service companies in this surprisingly large “niche” space).

Our customers love us almost as much as we love them (check out our reviews and our NPS score of 68!)

We were recently honored to join the Inc. 5000 list of fastest-growing companies and also won Built In Austin's Best Startups to Work For and Austin's Best Places for Families in 2024.

We’re looking for big thinkers with small egos, so let’s dive in!

Our Values: At Skimmer we

• Realize our customers' success is our success.
• Build humble, diverse teams who have fun winning.
• Drive results with urgency.
• Earn trust through transparent communication.

Your objectives

You are an experienced Director of Growth who will report to Skimmer's CPO. Your objective is to attain revenue targets for self-service customers, inclusive of:

• New Customer Acquisition -- In partnership with Demand Generation, achieve monthly, quarterly and yearly logo targets while maintaining efficiency metrics by creating a best-in-class self-serve sign up flow.
• Onboarding and Retention -- Drive upsell and retention revenue through a product led motion within product
• Billing Attach -- Establish a glide path for product led customers to improve attach rates of new customers and incremental processing volume

In addition, you'll define and track critical metrics, both leading and lagging, that are indicative of successful customer usage resulting in maximum ACV.

What you'll do

• Collaborate with the VP of Marketing to define the self-service go-to-market strategy, including positioning, pricing, sign up process, engagement and retention.
• Collaborate with the VP of Product to define and optimize the product experience to drive retention and revenue generating usage.
• Use product analytics to identify bottlenecks and friction points in the user journey and work with the Product team to remove them.
• Leverage user behavior data to continuously optimize and experiment with the product to drive growth.
• Implement A/B testing, cohort analysis, and other experiments to refine product features and growth strategies.
• Represent the needs of the GTM team to Product Management and Product Marketing in relation to features and products required to drive product-led growth (PLG) success.
• Work closely with Sales, Customer Success, Marketing, and Product to develop market research, competitive analysis, and business cases for enhancements to the self-service go-to-market motion
• Coordinate the successful hand-off of “Sales-Led” opportunities to the sales team
• Work closely with all departments to ensure individual work streams and initiatives are aligned to drive successful PLG programs.

Requirements

• Relevant chops: Strong experience with PLG strategies, including freemium models, free trials, self-service onboarding, and in-product user activation.
• Track record that speaks for you: Proven record of leveraging product features to drive acquisition, engagement, retention, and expansion.
• Industry knowledge: Deep understanding of SaaS business models and metrics, including ARR, MRR, CAC, LTV, churn, and retention.
• Emotional intelligence: Strong collaboration skills to work cross-functionally with Product, Engineering, Sales, and Marketing teams.
• Customer empathy: Exceptional understanding of customer behavior, user experience, and the nuances of scaling a product-led business. Experience with customer journey mapping and user experience design for PLG.
• Data skills: Expertise in data-driven decision-making, using product analytics tools

At Skimmer we're deeply committed to building a diverse and inclusive workplace. We’re proud to be an equal opportunity employer, seeking to identify and onboard people from all walks of life. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

We also acknowledge that there is no “perfect” candidate - if you fulfill a few of the requirements, believe this is a role you would be excited about on a daily basis, and resonate with our culture, we encourage you to apply!

Benefits

• Competitive base pay + bonus potential
• Company equity
• Generous medical, dental, and vision plans (we pay 100% of your premium and 50% of your dependents’)
• Immediate access to 401(k) with company match
• Flexible PTO (MINIMUM of 10 days required every year)
• 12 weeks paid parental leave for birthing parent, 6 weeks paid leave for supporting partner
• Remote work friendly (Skimmer HQ is in Austin, but you’re welcome to work wherever you're most productive - over 3/4 of our team is fully-remote)
• Comprehensive learning and development budget
• A manager dedicated to your development