Area Sales Manager

CALIWATER is a celebrity-backed start-up offering an unparalleled opportunity to directly impact the success of a rapidly growing business in an emerging category.  Ability to work directly with the Founders, and Executive leadership. We are entrepreneurs, building a great company and are passionate about developing talent. The right candidate is joining the business early, with the opportunity to earn valuable experience and quickly develop their career. 

Responsibilities:

• Achieve monthly volume and distribution targets, driving overall sales growth in your market.
• Take ownership of regional chain retailers, implementing promotion calendars, introducing new items, and marketing programs.
• Meet key financial and sales objectives, leveraging data-driven strategies to boost performance.
• Strategically plan and prioritize your weekly activities in the field, ensuring timely visits to target accounts to address voids, enhance shelf visibility, and secure reorders from store managers.
• Oversee flawless execution of new product launches, promotions, and secondary placements.
• Cultivate and nurture relationships with store-level buyers to strengthen partnerships.
• Secure additional product placements within accounts, including secondary points of purchase and cooler spaces.
• Ensure effective implementation of Retail programs in the marketplace.
• Maintain daily communication with your manager. Participate in weekly calls with your manager, attend monthly team meetings, and provide comprehensive monthly recaps. Share market-level insights, including customer and consumer feedback, competitive activities, and market successes as needed.
• Support partnerships with distributors, brokers, and retailers in your market.
• Dedicate approximately 80% of your time to field visits, engaging with various accounts.

Requirements

You are an intelligent and driven individual, always focused on achieving your goals. Your leadership qualities come naturally, backed by a strong entrepreneurial spirit and willingness to support your team. While you pay close attention to details, you never allow minor issues to impede your progress. A relentless desire for personal and professional growth fuels your ambitions. Embracing uncertainty, you approach challenges with a positive and determined attitude, always finding a way to succeed. Failure is not something that scares you; instead, you see it as an opportunity to learn and improve.

• 1-3 years of Sales or Marketing experience with a CPG brand preferrable in the F&B industry.
• Experience working with distributors and selling through Retail, On-Premise and Food Service channels.
• Familiarity with analytics tools, data-driven approach to sales.
• Competitive, self-starter who is highly motivated to achieve goals.
• Possessing strong planning, organization, and project management abilities, coupled with exceptional interpersonal, written/oral communication, and presentation skills.
• Thrives in a fast-paced environment, adept at managing multiple priorities simultaneously.
• Displaying an inquisitive nature to understand our customers, driven to find innovative ways to better connect with consumers.
• Must have a clean driver's license, reliable transportation, and proof of insurance.
• Physically capable of lifting 20 lbs., setting up, executing, and tearing down promotional items. The role entails regular standing, kneeling, and walking distances of up to ½ mile at a time.
• Must live in the Philadelphia or New Jersey markets