Key Accounts Manager

Collaborate with KAM team on retailer business development 

Partner with retailer partners to proactively brainstorm and develop 360-degree retailer programs to promote sell-through of new launches and core categories; continuous partnership across internal and external cross-functional teams

Liaise directly with account partners and trade marketing team to execute all day-to-day marketing activities related to in store and online businesses

Develop and manage the customer partnership through strong relationship and communication, status and strategy meetings as needed, administrative task completion as required by the account, identification of business opportunities through long term strategic planning and continuous feedback and results reporting back to teams, manage meeting follow ups thru to completion

Oversee execution and manage deadlines and due dates of retailer assets, promotions, merchandising, and promotional calendar for timely delivery to key accounts

Represent and advocate retailer needs with internal cross-functional partners in marketing, social media, planning, product development and education

Drive sell-in of new launches, track timing of stock and analyze business performance by account on a weekly basis proposing recommendations to drive retail sales

Manage seasonal retail product assortments and updates for core, limited life and digital. Manage assortment file and tracker.

Manage retailer merchandising updates, timelines and deadlines. Analyze sales for merchandising changes/update recommendations, partner with merchandising on seasonal updates and manage merch reference file. Communicate changes for internal/external assortment updates.

Manage execution of digital marketing programs with retailer and track ROI

Manage and maintain internal seasonal side by side trackers and calendars for activations, promotions, exposures in store and online

Measure/manage ROI for instore/online marketing opportunities

Manages promotional post-analysis by promotion/account for success rate, sell-in/sell-through and key learnings

Monitor coop and return/MD spend budget 

Management of all retailer photo comps, images and provide internal calendar for timely delivery to retailer

Partner with planning, marketing and operations team on product forecasting and allocation

Analyze and communicate door level inventory with retailer planner to resolve out of stock issues

Provide WTD/MTD/YTD business analysis for each account; build sales reports (new launch trackers, mix of business, store and online specific) and analyze for business opportunities

Complete detailed reporting for senior management team

Develop and perform competitive research and administrative tasks as needed 

Collaborate with cross functional teams for seasonal updates, events, promotions, retailer meetings

Prepare and manage all retailer market and planning meetings with ED

Manage 1 direct reports, defining work goals and personal development plan as well as providing ongoing feedback

Requirements

4-6 years of experience in sales/marketing role with a cosmetics brand, color experience preferred

BA/BS required or equivalent related work experience

In-depth knowledge of beauty industry and understanding of the open sell environment (knowledge of Sephora, Ulta is highly desirable)

Proficiency with forecasting, inventory management, sales analysis, budget management, merchandising, digital marketing and marketing activation 

Strong relationship building and management skills, and strong negotiation skills 

Strong collaborator who can work effectively with key internal and external cross-functional partners

Strong demonstrated analytical skills and project management skills

Strong oral and written communication skills

Strong attention to detail, ability to manage multiple projects

Ability to multi-task, manage high volume of deadlines 

Self-motivated, self-directed, passionate, positive, can-do attitude

Highly motivated with the ability to thrive and multi-task in a fast-paced and demanding environment, passionate about cosmetics

Travel required 25-30%