Director of Demand Generation

• Deliver consistent pipeline contribution to support monthly bookings targets and drive funnel conversion
• Embrace a metrics-driven approach to tracking, assessing and interpreting pipeline results
• Set & meet targets by product and business unit
• Own the process for development and execution of Ranking.io’s strategy for acquiring, nurturing, and expanding qualified leads.
• Recommend and oversee digital strategy (website, paid, SEO),  while mentoring team members and guiding day-to-day decision making
• Continuously identify, evaluate and test new channels, strategies and tactics.
• Experiment with a wide array of ever-changing digital and traditional mediums and develop methods to understand and improve effectiveness
• Manage and guide website strategy to increase inbound lead volume and drive conversions
• Create highly customized marketing campaigns and content for target accounts 
• Work cross-functionally with sales to align on account strategies and communicate ABM campaign performance
• Work and manage relationship with external firm focused on ABM
• Own and manage systems used for marketing campaigns and measurement including Pardot, Google Analytics, Google Adwords, etc.
• Lead the charge on automating critical elements of marketing including lead scoring and nurture campaigns.
• Work closely with BDR teams to improve conversion rates and lead handling processes
• Educate BDR teams on lead sources and campaigns to ensure outreach messaging alignment

Requirements

• 3+ years of experience with HubSpot
• 3+ years of lead generation experience
• Track record of meeting and/or exceeding individual and team goals
• Excellent quantitative, analytical and communication skills
• Experience using marketing automation tools in HubSpot or similar CRM
• An entrepreneurial spirit, comfortable with ambiguity and change
• Data driven mindset for decision making and test-and-learn programs
• Track record of meeting and/or exceeding individual and team goals

Benefits

• Starting from $100,000; pay commensurate with experience
• Work remotely from home
• 12 days of PTO within the 1st year
• 3% match Simple IRA
• 100% health insurance (including fully employer-funded coverage)