Marketing Expert

Vector is adding a Marketing Expert to our team to drive brand awareness for our Code Testing products. The individual in this position should be an experienced, hands-on, and proactive professional able to generate creative ideas to support the overall marketing efforts of Vector. The individual should have a good understanding of the automotive software market or similar and should have a background in the marketing of technologies that require explanation, especially software.

Position Description:

• Developing and implementing marketing campaigns to promote the Vector products and brand
• Collaborate with product lines, sales, and marketing to coordinate marketing programs and brand awareness initiatives 
• Plan and execute outbound or inbound marketing activities by demonstrating expertise in various areas (event planning, social media, ads, content development/optimization, etc.)
• Lead, plan, execute, and host events: webinars, conferences, exhibitions, and Vector-specific events; (including promotional plan)
• Plan and execute initiatives to reach the target audience through appropriate channels (digital marketing, social media, e-mail, ads, etc.)
• Assist in analyzing marketing data (promotion results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Monitor Vector’s competitors concerning their market development strategies and key messaging.
• Undertake and implement individual tasks of a marketing plan as assigned

Requirements

Key Qualifications:

• Automotive industry marketing experience (OEM, or supplier base experience, exposure, or interaction)
• Technology industry experience (Software is a plus)
• Bachelor’s degree in marketing, Communications or equivalent
• Must have a minimum of five years marketing experience
• Excellent verbal and written communication skills

• Ability to transfer descriptive feature and function messages/presentations (etc.) from Local Product Line into target group relevant use case and benefit messaging

Preferred Qualifications:

• Excellent analytical skills
• Very good knowledge of technical B2B communications (IT, electronics, software, and hardware)
• Proficient computer skills, including Office 365, MS Teams, marketing software (Adobe Creative Suite) and applications (Typo3, Web analytics, CRM,)
• Experience with video production and editing using applications such as Adobe Premiere
• Thorough understanding and experience using marketing channels (traditional and digital marketing, such as SEO/Social Media and Google Ads) and market research methods
• Demonstrable experience with social media marketing campaigns that have generated measurable results

• Demonstrable experience in marketing data analytics and tools, including Power BI

Benefits

Vector offers a competitive Total Rewards package. This is an excellent opportunity for the right person.

EOE—Disabled and Veterans