Marketing Coordinator

About Us

The USTA New England Section, one of 17 sections of the United States Tennis Association, is a 501(c)4 not-for-profit organization that serves around 26,900 members in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. With nearly 1 million people playing tennis in New England, we are committed to offering quality recreational and competitive programs and experiences for people of all ages and abilities. We believe in the power that tennis has to facilitate, for a lifetime, more connected, healthy and social people and communities. Help us in our work and mission.

Purpose

USTA New England is seeking a Marketing Coordinator to support the planning, coordinating and implementation of marketing initiatives in coordination with the department. This includes graphic design, digital and traditional marketing campaign execution, social media content ideation and creation and website maintenance. The Coordinator will also be responsible for establishing and maintaining relations with vendors and marketing agencies. Alongside, they will also be responsible for evaluating the performance of campaigns, conducting regular market research and looking out for trends which could become opportunities for the company.

Responsibilities

• Coordinate the development and execution of marketing strategies to grow tennis in New England. This includes but is not limited to:
• Act as the lead graphic designer with input and approval as required.
• Contribute to social media content including brainstorming new ideas, staying current with trends and creating organic content.
• Assist with updating content and design of company websites. Coordinate with other departments to ensure web information is accurate and timely.
• Coordinate and effectively collaborate with all department members on broader department activities.
• Deploy successful marketing campaigns and assist with their implementation from ideation to execution. Maintain creative/production deadlines for all design and campaign efforts.
• Collaborate and act as project coordinator across departments on marketing efforts and promotional material design.
• Coordinate product, content email marketing, maintaining databases, copy scheduling, testing and following up with leads.
• Provide support to the marketing director by evaluating and establishing marketing plans and strategies by assembling and analyzing sales forecasts, setting objectives, planning and executing them.
• Craft clear, consumable marketing copy in coordination with program staff.
• Ensure campaigns have a thoughtful and intentional focus on diverse markets.
• Other duties as assigned.
  
• Coordinate with internal and external partners in alignment with the organization’s strategic plan and departmental goals. This includes but is not limited to:

• Serve as a staff liaison to volunteer committees.
• Coordinate projects with external marketing partners and independent contractors as assigned.
• Regular coordination and relationship management with vendors to ensure timely execution and high quality of marketing campaigns
• Assist with marketing events and coordinate day-of deliveries and staffing.
• Attend events for marketing coverage (social content, photos, videography) as assigned.
• Coordinate Marketing Department invoices to ensure timely payments to external business partners.

• Assist in data collection and analysis that will enable the marketing department to understand participation trends and ensure growth. This includes but is not limited to:
• Set up tracking mechanisms for digital marketing activities.
• Use key performance indicators to evaluate the performance of ongoing campaigns and create comprehensive reports. Track and analyze the performance of the various marketing strategies and iterate to optimize results as needed.
• Generate reports and analysis on marketing analytics and report out to to the organization on findings in a clear and efficient way.

Requirements

• Mission and culture contributor: First and foremost - we seek someone committed to the mission and vision of USTA New England.
• Great organizational skills and follow-up: We seek someone with a good foundation of methodical, personal organization that gives them the confidence to reach deadlines and achieve outcomes even when there are numerous other priorities.
• Excellent communicator: We seek someone who is skilled at and loves keeping everyone informed about what is going on and can do so succinctly, clearly, and compellingly. This includes written and verbal communication.
• Superstar Initiative: We seek someone who is self-motivated, action-oriented, and resourceful in accomplishing their work. Someone who will do whatever it takes and is meticulous about follow through. Someone who thinks ahead and is proactive in their approach to their work.
• Best in Class Customer Service: Beyond just answering questions, someone who has experience and enjoys problem solving and helping others. They have a track record of engaging and including others and have great conflict resolution skills. Someone who respects and embraces the diversity of everyone whom they encounter whether virtually or in person.
• Eagerness to Innovate: We don’t like to follow the status quo. We want members of our team to constantly innovate - find new ways to be more effective, explore processes and tools that reduce workload, tweak and build our programs and services through new ideas and concepts.
• Inclusive Collaborator: Beyond individual contributions, someone who has experience and enjoys brainstorming and working with others. They have a track record of steering, deploying, or engaging others towards specific outcomes. Someone who understands and values the diversity that each individual provides to the organization.
• Savvy Computer Skills: Proficient with Google Drive and Microsoft Office Suite. Savvy and eager to learn new technology platforms. Proficient in Adobe Suite (InDesign, Photoshop, Illustrator, etc.) as well as Canva. Vast knowledge of social media platforms including but not limited to Meta, Instagram, LinkedIn, YouTube, etc. AEM and Wordpress website management is a plus.
• Minimum qualifications: Must live in New England. A high school diploma or equivalent required. Must be able to work some flexible hours including evenings and weekends. Reasonable accommodations will be considered based on qualifying exemptions.

If this is a role that interests you, please apply. We look forward to learning more about you and the unique experiences you would bring to this role.

Benefits

Health & Medical

• Medical Benefits provided by Blue Cross Blue Shield
• Health Reimbursement Account provided by Health Equity
• Dental Benefits provided by Blue Cross Blue Shield
• Vision Benefits provided by EyeMed
• Employer paid STD, LTD and Life Insurance
• Employee Assistance Program

Flexible Work Environment with Flexible Time-Off

• Flexible PTO and Paid Sick Time
• Hybrid Work - ability to work remotely or under a hybrid work model
• Holidays - 20 days total which includes more than a week off for Winter Break during the holidays.
• Paid Parental Leave - 8 weeks to bond with your new child
• Bereavement - Loss is one of the toughest things you can experience in your lifetime. That is why we offer more time than the average company. We also offer bereavement leave should you lose a pet.

Professional Development

• Professional Coaching - receive complimentary coaching hours from certified coaching professionals through Boon Health.
• Tuition and Education Reimbursement Program

Retirement and Savings Plans

• 401K Plan with Employer Match - we match up to 3% of your compensation when you make a contribution.
• Retirement Plan - Third Party Advisor offering complimentary 1-on-1 employee education
• Healthcare and Dependent Care FSA - Save money on a pre-tax basis to pay for eligible health, dental, and vision expenses. Save pre-tax money for eligible dependent care expenses, such as childcare and summer camps. It lowers your taxable income.

Other Perks & Discounts

• Monthly Cell Phone Stipend or Employer-Provided Cell Phone Plans
• Complimentary USTA New England Sponsored Tennis Program
• Pet Insurance Discounts
• Employee Discount Program
• Access to Discounted Tennis Equipment

Position FAQs

• Who does this position work with? The coordinator position will report to Alex Wesley, Director of Marketing and will work closely with James Maimonis, Media and Communications Manager, and Chrissy Lyons, Events and Partnership Manager. The coordinator will also work with staff members from other departments.
• Is your team currently remote? Will this stay remote long-term? We have an office in Westborough, MA. The successful candidate must be able to travel to the office at least once a week. This person may need to attend additional meetings / all staff meetings in the Westborough, MA office.
• How much does this position pay? This position is non-exempt and paid between $21.80 to $24.50 per hour. The position is scheduled to work full-time 35 hours per week. Additional hours may be required based upon events and workload. Compensation is commensurate with experience. The hourly rate offered is determined by several variables, including the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.
• What is USTA New England’s approach to a diverse and equitable workforce? We strive to create a workplace where everyone feels empowered to bring their full authentic selves to work and where everyone’s voice is heard. You can read our diversity statement below, but we want to take it a step further because creating a diverse and equitable workforce and workplace culture goes beyond a diversity statement in a job posting. We will continue the journey to educate, foster, cultivate, and preserve a culture of diversity, equity, and inclusion within the organization and beyond.

What does the hiring process consist of? The first step is to Apply!

1. Apply - We will be accepting applications until the hire is completed and the posting is removed. Have questions or do you need to request a reasonable accommodation for the hiring process? Email Jeanne Carhart at carhart@newengland.usta.com.
2. Phone Screens will be scheduled with HR
3. First-round Interviews (Virtual) - will be conducted by a multi-person panel, including the Director of Marketing if selected based on your application and phone screen.
4. Second-round interviews (In-Person)- will be conducted by the three-person Marketing Department at our office in Westborough, MA. Candidates should be prepared to submit example(s) of work assigned prior to the interview. More information regarding this will be provided to those candidates at this stage of the process.
5. Final Interviews may be scheduled with the CEO and others.
6. References - For finalist(s), professional references will be checked.
7. Employment Offer will be made by the HR Department. If the offer is accepted, new hire paperwork and background check instructions will be sent electronically to the candidate. The start date will be determined by mutual agreement and orientation will be scheduled once satisfactory background check results are received.

If you prefer to submit a physical mail in application and cover letter, please address it to:
USTA New England
ATTN: Human Resources
110 Turnpike Road, Suite 110
Westborough, MA 01581