Director, Marketing CORE Digital

ABOUT UNBOUNDED

UnboundEd recently joined two other professional learning organizations, Pivot Learning and CORE Learning. Together as one entity, we are now the nation's largest equity-focused professional learning organization. We provide evidence-based, comprehensive instructional and curriculum support to educators and school system leaders in over 40 states nationwide.

UnboundEd empowers educators to transform teaching and learning. We work with classroom teachers, school leaders and district executives to ensure engaging, affirming and meaningful grade-level instruction, so that we eliminate the predictability of student outcomes by race and socioeconomic status. We focus on the needs of students of color and those who have historically been at the margins because when we do that, all students benefit.

Reporting to the Chief Marketing Officer, the Director, Marketing CORE Digital Division will be responsible for leading the marketing of CORE Learning’s Online Digital products. This position will manage the day-to-day marketing activities while also formulating a compelling vision to expand the team's capabilities. The Director, Marketing, CORE Digital Division strategic insights will be critical in effectively communicating the vision and benefits of new product releases to the Partnerships and Sales team, empowering them with the necessary sales tools to meet revenue targets. The ideal candidate is a strategic marketing professional with proven experience in educational technology products and a deep understanding of the Multilingual Learner market.

UnboundEd is a virtual organization and this employee can be based anywhere in the United States. UnboundEd has core business hours where we expect all staff to be available from 9 am to 5 pm local time  and 20% travel is required.

Requirements

Key Responsibilities:

Product Marketing: Provide strategic oversight of CORE Digital Division, product marketing

• Create marketing strategies for regional and field representatives 
• Assist in the creation of content such as case studies, sales collateral, social media content, website copy, blog posts, and sales videos
• Manage day-to-day marketing activities for digital products 
• Formulate a vision for expanding the team's capabilities
• Identify and use sales tools such as Search Engine Optimization, Key Performance Indicators and effective sales processes and procedures
• Assist in the planning of  events for showcasing products and services

Team Management: Manage internal team and work with UnboundED team shared services

• Manage Specialist, Marketing CORE Digital Division 
• Assist in designing infrastructure for working with internal shared services
• Collaborate with and project manage UnboundEd’s marketing team lead
• Foster a culture of open communication and collaboration

Qualifications:

• Bachelor’s degree from an accredited college or university and a minimum of ten (10) years of progressive Marketing experience, including but not limited to: 
• at least five (5) years of experience marketing digital and educational technology products, with a focus on the Multilingual Learner market and the Science of Reading
• Other equivalent combinations of relevant experience and training will also be considered

The Strongest Candidates Will Have/Be:

• Commitment to UnboundEd’s vision and  organizational values
• Learning orientation and commitment toward diversity, equity, and inclusion
• Knowledge of urban school environments
• Ability to work independently and effectively in a virtual, remote environment and build strong relationships with colleagues and partners across geographies and time zones
• Experience with Search Engine Optimization
• Experience with online content marketing, data and analytics
• Experience with social media marketing
• Experience using data and analytics that support each of the marketing verticals
• Willingness to work alongside a dynamic, highly collaborative, and vision-driven team
• Entrepreneurial spirit and ability to thrive in a fast-paced and changing environment
• Proficient use of Microsoft Office, Google-based applications, and online collaboration tools such as Slack

Benefits

UnboundEd offers competitive salaries commensurate with experience and education and a generous benefits package that includes take-as-you-need vacation time, group medical, dental and vision plans, disability and life insurance plans, and an employer-sponsored 401K retirement plan with a 5% employer contribution and no vesting period or salary cap. This is an exempt full-time position with additional bonus earning potential.  A yearly compensation offer is based on relevant years of experience in relation to the position and will be in the range of $125,000 - $145,000.