Vice President (VP) of Marketing

Job Title: VP of Marketing – Subprime Automotive Franchising

Job Overview: We are seeking a dynamic and experienced Vice President of Marketing to lead our marketing strategy in the subprime automotive finance sector. The ideal candidate will possess exceptional leadership capabilities, a proven track record in digital paid search, and hands-on expertise in website management. This role requires a seasoned professional with experience in developing engaging content, implementing SEO/SEM strategies, and collaborating cross-functionally (including with our Franchisees) to drive customer acquisition, enhance brand visibility, and support the unique needs of subprime automotive finance customers.

Responsibilities for VP of Marketing:

1. Website Strategy and Management
• Oversee the design, content, and technical maintenance of the company website, ensuring optimal user experience, accessibility, and alignment with branding and business goals.
• Develop and execute strategies to increase website traffic, lead conversion rates, and customer engagement.
• Monitor website performance metrics and provide actionable insights for continuous improvement.
2. Content Creation and Management
• Lead content strategy to create high-quality, engaging, and on-brand content across digital channels (website, blogs, social media, email campaigns, etc.).
• Collaborate with internal teams and external partners to produce a range of content, including articles, infographics, videos, and case studies, that aligns with the company’s value proposition and marketing goals.
• Ensure all content is SEO-optimized, accessible, and meets brand guidelines.
3. Digital Marketing Strategy and Execution
• Develop and implement digital marketing strategies, including SEO, SEM, email marketing, and social media, to drive brand awareness, engagement, and lead generation.
• Analyze digital marketing performance, using tools like Google Analytics, and adjust strategies to achieve KPIs.
• Stay updated on industry trends and competitors to continuously refine and innovate marketing approaches.
4. Franchisee Collaboration and Support
• Act as the primary marketing liaison for franchisees and their marketing partners, providing guidance and resources to help them improve their local marketing efforts.
• Monitor and analyze franchisee marketing performance, offering tailored recommendations and support.
5. Team Leadership
• Serve as a mentor and resource to team members, providing guidance and support on digital marketing best practices.
• Partner with cross-functional teams to align marketing strategies with broader business objectives.
• Conduct training sessions for internal stakeholders on website and digital marketing strategies to enhance the company’s overall marketing capabilities.

Qualifications for VP of Marketing:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 10+ years of marketing experience, with at least 5 years in a leadership role, preferably in the automotive or financial services industries.
• Proven expertise in digital paid search (Google Ads, Bing, programmatic platforms) and lead generation campaigns.
• Significant experience managing and optimizing websites, including UX/UI, SEO, and analytics.
• Strong understanding of the subprime finance landscape and customer behavior.
• Proficiency in digital marketing tools, CRM systems, and marketing automation platforms.
• Exceptional leadership, team-building, and communication skills.
• Data-driven mindset with the ability to translate analytics into actionable strategies.

Preferred Attributes of VP of Marketing:

• Passion for the automotive industry and knowledge of automotive consumer behavior.
• A track record of driving measurable results in customer acquisition, retention, and revenue growth.
• Experience developing targeted campaigns for subprime or underserved customer segments.

 Keywords: Marketing, VP, Vice President