Director of Customer & Community Marketing

Cathect Communications is seeking a dynamic and strategic Director of Customer & Community Marketing to join our team. In this pivotal role, you will harness your expertise to create and implement innovative marketing strategies that resonate with our customers and foster a strong sense of community. You will lead initiatives that enhance customer engagement, improve brand loyalty, and establish a vibrant brand presence in the market. Your leadership will be instrumental in driving cross-functional collaboration among various teams to ensure a unified approach to customer experience. You will also focus on leveraging data-driven insights to develop targeted campaigns that address customer needs and preferences. As a critical part of the leadership team, you will represent the voice of the customer in all marketing discussions and decisions. This is an exciting opportunity for a results-driven individual who is passionate about enhancing customer relationships and building community. If you're someone who thrives in a fast-paced environment and is looking to make a significant impact, we would love to hear from you. Join us in driving the next phase of growth at Cathect Communications and help us create meaningful connections with our customers and community.

Responsibilities

• Develop and execute comprehensive customer and community marketing strategies.
• Lead a team of marketing professionals to inspire creativity and drive execution.
• Analyze customer data to identify trends and insights for targeted marketing efforts.
• Collaborate with product and sales teams to align marketing initiatives with business objectives.
• Foster relationships with key community stakeholders and influencers.
• Manage budgets effectively to optimize marketing ROI.
• Monitor and report on the effectiveness of campaigns and initiatives, adjusting strategies as necessary.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in customer and community marketing roles.
• Proven track record of developing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data to drive strategic decision-making.
• Excellent communication and interpersonal skills to effectively engage diverse audiences.
• Experience in team leadership and cross-functional collaboration.
• A passion for community engagement and customer experience enhancement.