Lifecycle Marketing Manager

Who we are

We’re a food company using sustainable ingredients and thoughtful food science to replicate our favorite foods in ways that make them more affordable, less harmful, and really, truly just as delicious. We believe that in our best future, the best foods - the ones we love the most - will not just be earth-friendly, but also easy to afford and hard to resist.

We’ve taken some of your favorite foods – think peanut butter, coffee & chocolate – and recreated them using upcycled ingredients and innovative food science. From food allergies to climate change and unjust labor practices, the foods you love are in serious need of an upgrade. Our Nut-Free Spreads, Bean-Free Coffee & Cocoa-Free Chocolate are top 9 allergen-free, vegan, gluten-free, non-GMO, affordable and most importantly, utterly delicious.

Earlier this year, we were proud to announce our global B2B partnership with Cargill and our $52 million Series A+ raise, in a round co-led by Level One Fund and Horizons Ventures, bringing our total funding raised to over $94 million. This funding is earmarked for hiring additional headcount, meeting greater than anticipated consumer and commercial demand, funding expanded manufacturing facilities, and building out our foodservice channel. It is a great time to join us on our voyage!

How we work

We’re a rapidly growing team who value diversity in all its forms. We love adding new perspectives and appreciate those who ask questions that help us challenge assumptions, explore new directions, bias towards action, and improve what we’ve already built. We are a group of like-minded difference makers. Curiosity drives our development. We have tenacity and a risk-taking mentality at every level of our organization to keep challenging normalcy. We believe it’s our responsibility to create an environment in which every person can bring their full, authentic selves to work. We push each other to be our best and make every stakeholder  proud. Read more about us by visiting our careers page, learn more about our recent news, and follow along on LinkedIn and Instagram.

Role Introduction

Voyage’s Lifecycle Marketing Manager will develop and support our marketing efforts across our Commercial Foodservice (think restaurants, QSRs, coffee shops) and Non-Commercial Foodservice (K-8th grade, Pre-K, camps) channels. At its core, this individual is responsible for the execution of email marketing, blog writing, SEO, and supporting the team’s copy and design needs across channels. This individual will champion the strategic development and execution to drive sustainable and profitable growth for Voyage Foods’ products by translating these strategies into initiatives, influencing and engaging cross-functionally at all levels of the organization. 

This is an exempt, non-supervisory and hybrid position requiring 3 days of work in our Oakland, CA HQ location. This position reports directly to the Director of Marketing. 

What you’ll do:

• As a Lifecycle Marketing Manager, you will be responsible for developing and executing effective brand strategies to drive brand awareness, increase market share, and enhance customer loyalty across the foodservice channel
• Write compelling content for print, product packaging, email and lifecycle marketing, digital advertising campaigns, and marketing materials
• Create and execute on email lifecycle marketing strategies specific to non-commercial and commercial foodservice segments
• Analyze and manage HubSpot, partnering with key stakeholders across the organization
• Produce well-written content that is SEO friendly and optimized for conversion
• Define key messages and brand voice for external communications
• Stay updated on industry trends, consumer preferences, and competitor activities to proactively identify opportunities and challenges for the brand
• Support advertising campaigns as needed
• Design marketing materials (advertising, labels, menus, stickers, etc.) for branded sample shipments, trade shows, customer events, etc.
• Coordinate the execution of marketing materials, including sell sheets, POS, etc
• Perform administrative duties across the function (preparation of materials, meeting coordination, analytics reporting, status updates/next steps, etc)
• Prepare channel trends and insights for Voyage Foods leveraging external data sources
• Perform other duties as assigned
  

What makes a great candidate:

• 3-5 years of relevant experience
• Strong interpersonal, communication, influencing to enroll and align leaders at all levels through effective storytelling and clearly articulated strategic thinking
• Strong project management skills, managing multiple projects at once while still delivering a strong attention to detail is required
• Strong written communication skills
• Entrepreneurial mindset (creative, resourceful, adaptable, risk taker) and proactive contributor that can excel in changing and ambiguous situations is required
• Makes decisions in a complex environment without having all the information at hand
• Can be trusted to contribute key deliverables on-time with the utmost quality and accuracy
  

Requirements:

• Email experience
• Search Engine Optimization (SEO) experience
• HubSpot or Salesforce experience
• Blog writing experience

Nice to haves: 

• Design Experience 
  

Travel:

• Travel to trade-shows, customer visits, partner visits as occasionally required (less than 15-20% of the time)
  

Physical Demands

• Prolonged periods of sitting at a desk and working on a computer 

Compensation

United States-based roles only: The Annual salary for this role is between $109,225 - $147,775 plus immediate participation in our benefits program (health, dental, 401k and many others), utilization of our generous paid time off and, where applicable, participation in our incentive programs. All employees are owners of Voyage Foods and receive an equity grant as part of their total package. At Voyage Foods, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

Benefits

• Medical, Dental, Vision Plans 
• STD/LTD, Life and AD&D policies
• FSA, HRA, and Mental Health Program Benefits
• 401K Program
• 20 Vacation Days/year + 9 Company Holidays
• Commuter Benefits
• Paid Family Leave Program
• Tax/Financial Advisory Benefits
• Ongoing Team Events, including Weekly Friday Lunches
  

Voyage Foods is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Voyage Foods is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact Alex Chancellor, SHRM-SCP at alex@voyagefoods.com or (510) 214-2691. 

Voyage Foods will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background check.