CRM & Membership Coordinator

Reporting to our Manager, CRM & Membership, the CRM & Membership Coordinator will be responsible for managing the development of email marketing campaigns as well as the coordination of our CRM and Loyalty programs. The ideal candidate should be passionate about our games and have the ability to conceptualize, design, build and analyze our email marketing campaigns to support the needs of our Product Marketing and Retail teams.

Requirements

• Project management of campaign development and deployment for the North American and European markets.
• Coordinate with brand and product marketing teams to manage our campaign calendar and delivery of assets.
• Conduct regular A/B testing (data and creative) to optimize campaign performance and develop a shared knowledgebase of learnings.
• Develop weekly performance reports with actionable insights Develop weekly performance reports with actionable insights. 

Desirables

• Familiarity with CAN-SPAM, GDPR, CASL, and CCPA data privacy laws.
• Expertise in developing and executing email marketing strategies across multiple business units,
• Understanding of customer targeting and segmentation.
• Ability to build customer journeys to reduce churn and increase engagement and retention.

Qualifications & Skills

• Bachelor’s degree in marketing, graphic design, related field, or comparable level of experience.
• Minimum 2 years of email marketing or graphic design experience, preferably in the entertainment industry.
• Knowledge of best practices for email creative and templates.
• Well-versed in Adobe Creative Suite (Photoshop and Illustrator) and basic HTML.
• Ability to conceptualize and implement AB testing strategies.
• Strong communicator (oral and written).
• Solid planning and organization skills while maintaining a high level of attention to detail.
• Ability to effectively collaborate with teams across our Western division for the implementation of marketing ideas.
• Out-of-the-box thinking when it comes to marketing and problem-solving.

Benefits

• 100% Medical, Dental, and Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium.
• Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare, or adult care expenses with pre-tax dollars.
• Wellness programs- mental health resources, counseling, financial well-being, support for future moms, a 24/7 Employee Assistance Program hotline, and much more.
• Generous leave- from the start you can earn up to 25 days of PTO, we observe 13 major holidays and provide job-protected leave for life’s unexpected moments.
• 401K auto-enrollment and employer-match contribution.
• Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library.
• Refer our next new team member and receive a $1000 bonus.

Annual Salary Range: $50,000 - $60,000