CRM & Membership Coordinator in California

Reporting to our Manager, CRM & Membership, the CRM & Membership Coordinator will be responsible for managing the development of email marketing campaigns as well as the coordination of our CRM and Loyalty programs. The ideal candidate should be passionate about our games and have the ability to conceptualize, design, build and analyze our email marketing campaigns to support the needs of our Product Marketing and Retail teams.

Requirements

• Project management of campaign development and deployment for the North American and European markets.
• Coordinate with brand and product marketing teams to manage our campaign calendar and delivery of assets.
• Conduct regular A/B testing (data and creative) to optimize campaign performance and develop a shared knowledgebase of learnings.
• Develop weekly performance reports with actionable insights Develop weekly performance reports with actionable insights. 
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