Paid Media Manager, RYNO

About RYNO

RYNO Strategic Solutions is an innovative, full-service Internet marketing company with 100+ RYNOs offering exceptional Internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

We Exist to Grow Your Business...PERIOD.

Our Values

• We are transparent
• We are good communicators
• We give back
• We have integrity
• We are positive
• We genuinely care
• We focus on education

Summary of Position

We are seeking a Paid Media Manager to lead the paid media strategy, execution, management, and optimization across platforms like Google, Bing, Facebook, and various display and programmatic channels.

The role involves collaboration with sales and marketing teams and leading a team of analysts. Responsibilities include developing and implementing Paid Media strategies, managing SEM accounts, creating new accounts, optimizing daily, generating landing pages, updating content, budgeting, monitoring campaign progress, and staying updated on new strategies and techniques. The ideal candidate is a self-motivated, positive leader with strong analytical, communication, and multitasking skills.

As a Paid Media Manager, you will set an example for the rest of the paid media team. You will be a thought leader, a direct manager, provide mentorship, and build foundational materials to train and educate relevant team members on paid media topics. You will drive RYNO's paid media division to growth and evolution.

Position Responsibilities

• Keep up to date with paid media best practices and planning and research tools
• Provide support to internal stakeholders as it relates to relevant paid media requests
• Mentor junior members of the team
• Maintain and establish expertise in all utilized ad-serving platforms and share that knowledge with the rest of the Paid Media Team
• Collaborate with the Director of Paid Media to identify areas of inefficiency within the processes and strategy of the Paid Media Team
• Act as a thought leader and subject matter expert to internal and external stakeholders.
• Build and lead Paid Media Team trainings
• Host paid media office hours
• Train new hires to ensure they can successfully fill their role and responsibilities
• Create support and knowledge documentation for paid media related topics
• Directly manage, develop and continually train your reports
• Other tasks as assigned by management

Requirements

• 7+ years of experience leading paid media campaigns, preferably within a digital marketing agency setting
• 3+ years of leadership experience managing a team of individual contributors
• Google Ads and Google Analytics certifications required
• Ad management tool experience
• The ability to deep dive into reporting and measuring KPIs
• Expert-level knowledge of Bing, Yahoo, Facebook, and Instagram
• A thorough understanding of current SEM techniques with an interest in continuing education and improvement
• Experience with running paid programs for home service businesses
• Experience with A/B and multivariate testing
• Comfortable handling raw data and identifying trends 
• Performance presentation development experience
• Highly collaborative while working with diverse teams 
• A strong eye for detail and strive to consistently produce quality work
• Organized with strong time management skills
• Self-starter with the ability to work in a fast-paced environment with tight deadlines
• A competitive nature and passion for Search Engine Marketing

Preferred

• Strong internal and external communication skills
• Excellent attention to detail
• The ability to think strategically, proactively and creatively, focusing on innovative and measurable solutions
• Strong work ethic and the ability to deliver results in a fast-paced environment
• Exemplary organization and time management skills with the ability to handle several projects simultaneously
• Intermediate Microsoft Excel skills
• Ability to work independently and within a team environment

Benefits

• Annual $2,000 education budget for professional development
• Paid Time Off
• 10 Paid Federal Holidays
• Medical, Dental, Vision, and Life Insurance
• A Comprehensive Employee Assistance Program
• 401k
• Flexible start times and half-day Friday
• Leadership and advancement opportunities
• An annual Misogi experience: https://youtu.be/nSvlC7hiVjQ, OR
• Your choice of one of the following monthly benefits (up to an $85 value): house cleaning service, massage, child care, pet insurance, or gym membership
• Monthly in-office events and monthly volunteer days to give back to our community
• Quarterly Team Builders
• The dopest team merch!
• A casual work environment with lots of coffee and candy
• A badass Holiday Party https://drive.google.com/file/d/1Z5e6h7Sl8O9EMEDhN7H7rMDHBerCj3wv/view?

About EverService Holdings, LLC

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands including Alert Communications, Blue Corona, Nexa Receptionists, Mid-State Communications, Client Chat Live, Mainline Telecommunications, Nexa Healthcare, RYNO Strategic Solutions, iLawyer Marketing and Strike Healthcare. For more information, visit EverService at https://everservice.com/

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.