Digital Marketing Specialist
Motta, LLC
Scottsdale, arizona
Job Details
Full-time
Full Job Description
The Digital Marketing Specialist will be a critical member of our marketing team, responsible for developing and implementing digital marketing campaigns that are designed to support our business objectives. This role is a key tactical player in enhancing our online presence, increasing website traffic and engagement, and generating leads for both the lending and deposit verticals.
Responsibilities
Manage website updates using Webflow, ensuring content is optimized for SEO and aligned with marketing goals
Participate in implementation of enhancements and upgrades to digital marketing platforms as needed
Use technology and data-driven insights to solve complex marketing challenges, improve operational efficiency, and support strategic decision-making
Lead research and creative brainstorming for marketing campaigns on behalf of clients and prospects
Establish and execute effective customer acquisition strategies to grow our user base
Handoff asset strategy between TAG, Agency and Client
Requirements
• Bachelor's degree in Digital Marketing, Data Analytics, or a related field
• Wide-ranging familiarity with major social sites and services from a conceptual, marketing, technical, and feature-set perspective.
• Strong ability to analyze data and translate findings into strategic actions
• Exhibit unparalleled and inexhaustible enthusiasm, energy, and creativity.
• Meticulous attention to detail in planning, execution, and analysis
• Knowledge of SEO principles and practices for improved search engine rankings
• Smartphone with current iOS/Android OS
Benefits
Recognition & Rewards – Our client recognizes and rewards employees for their hard work and achievements through various programs, including awards and employee appreciation events
Work-Life Balance – Emphasizing employee well-being and fostering a healthy work-life balance through a fully remote work setup
Great Benefits – Health, Dental, Vision, and 401K benefits
Opportunities for on-the-job training and advancement