Performance Marketing Specialist
Wantable
Milwaukee, wisconsin
Salaried/Exempt/On-site
MISSION:
Grow new customer acquisition at the lowest cost per customer acquisition (CAC) by focusing on high-value customer strategies that support the overall business goals and objectives.
Job Description:
As a Performance Marketing Specialist, you will be responsible for driving customer acquisition and managing aggressive paid search and social campaigns with full budget accountability across a variety of paid digital media (including but not exclusive to Google, Meta, TikTok, YouTube, Pinterest, Snapchat, and other varying media networks. You are a direct marketer at your core and an expert at iterative marketing practices.
You’ll need expert account optimization and will need to leverage data-driven learnings to execute cross-channel experimentation with audience targeting, creative testing, and keyword expansion to drive conversions and build...