Senior Paid Media Strategist

About Blue Corona:

Blue Corona is a technology-enabled digital marketing company that helps home services companies increase their leads and sales, optimize their marketing investments, and differentiate their brands online. Blue Corona deploys inbound and outbound internet marketing strategies such as paid media (PPC) advertising, search engine optimization (SEO), email marketing, website design & development, and marketing analytics services to measurably increase marketing performance.

Blue Corona offers its clients a full set of services for website creation, hosting, administration, and maintenance. This includes design, development, & launch of new websites, ongoing hosting, security, & website administration...

Summary of Position: 

As a Senior Paid Media Strategist at iLawyer/1Point21 Interactive, you will play a critical role in the strategy and execution of lead generation campaigns for legal clients to drive business growth. You will be responsible for developing strategies, managing campaigns, and analyzing performance data to optimize results. The ideal candidate will have a strong background in lead generation tactics on multiple platforms including Google Ads, Microsoft Ads, Local Service Ads, LinkedIn Ads, and Meta Ads. 

Responsibilities: 

• Create and manage lead generation campaigns across various platforms including Google Ads, Microsoft Ads, Local Service Ads, LinkedIn Ads and Meta Ads 

• Responsible for strategic input and oversight of PPC campaigns driving growth objectives 

• Develop and implement comprehensive paid media strategies that align with client...

Summary of Position:

As a Senior Paid Media Strategist at iLawyer/1Point21 Interactive, you will play a critical role in developing and executing effective paid media legal campaigns to drive business growth. You will be responsible for developing strategies, managing campaigns, and analyzing performance data to optimize results. The ideal candidate will have a strong background in legal paid media and a proven track record of driving successful campaigns.

Responsibilities:

• Develop and implement comprehensive paid media strategies that align with client objectives
• Create and manage paid media campaigns across various platforms including Google Ads, Bing Ads, and social media channels
• Conduct keyword research, ad copy development, and landing page optimization
• Analyze campaign performance data and provide insights and recommendations for optimization
• Monitor campaign budgets,...

About Blue Corona:

Blue Corona is a full-service digital marketing agency helping residential service companies increase their leads and sales, optimize their marketing costs, and differentiate their brands online. Blue Corona was recently named one of Inc. 500 2021 Best Workplaces and Charlotte Business Journal’s Best Places to Work (large companies), is a member of the prestigious Inc. 5000 Hall of Fame and is a Google Premier Partner.

Blue Corona is now a remote-first company, which means work outside of an office will be the primary working environment for most employees. Being remote-first also means the locations of our employees are intentional, but flexible. Blue Corona is authorized to do business in many, but not all,...