Senior Media Strategist, Paid Search

adQuadrant is a creative-first, measurement-led, and AI-enabled strategic growth partner to “challenger” direct-to-consumer brands. We support fast-growing SMB and mid-market businesses who typically have ambition that exceeds their internal resources and thinking. Rooted in commerce strategy, we are able to help brands successfully navigate from systems integration all the way through each facet of growth strategy and implementation.  We partner with VC/PE funds, founding teams, or leadership at the most senior level within mid-market commerce brands that have high ambition and velocity.  Speed and scale is at the core of what we do.

The Senior Media Strategist role requires an individual who has wide-ranging proficiency in Search Engine Marketing. This role will manage all aspects of SEM/PPC, including the development of campaign strategies, keyword and market research, full-funnel optimization, and technical audits of client accounts. A proven track record of executing successful campaigns is a must. This role will report to the Director, Client Strategy and will work closely with a team of marketers who specialize in social media, email marketing, and data analytics.

The Ideal Candidate will have experience with:

• Demonstrable experience managing e-commerce acquisition budgets greater than $250,000 a month on Google Search, Google Shopping, Display, and Youtube.
• Knowledge of feed-based ad units like Standard Shopping, PMAX, as well as feed management and optimization
• Demonstrable experience driving new customer acquisition through effective prospecting strategies
• Experience working with multiple enterprise level clients in an agency environment
• Develop and implement strategies across Google ads to drive highly targeted consumers to our clients’ online stores while driving a strong ROAS for the given budget.
  

Some Key Responsibilities:

• Oversee all aspects of Google accounts with a focus on driving conversions via all campaign types, such as search, shopping, display and video
• Execute media test plans and measure the impact against business objectives
• Review and analyze traffic data for each ad campaign in Google Analytics (Example: ROAS, CPA, CPL, CTR)
• Provide clients with campaign insights and suggestions for improving overall performance. 
• Stay up to date with all Google Ads and Bing Ads Updates, and current industry trends
• Create and improve organization processes, procedures and systems to support the business needs
• Takes full ownership of the strategy dictating the appropriate next steps to achieve objectives. 
• Possesses the ability to say “no” to the wrong best practices or recommendations from clients or team members and “yes” to the right ones.
• Effectively audit an account for effective or ineffective implementation of best practices and strategies
• Proactively build relationships with platform partners, gain insights and recommendations which result in increase in efficiency or scale. Also proactively communicates when partners can improve support provided to our team. 
• Create and deploy processes to utilize all available resource (playbook, shared services, etc.) across all paid media channels and own the adherence to processes in collaboration with Leadership
• Demonstrate and test a strong understanding of adQuadrant's omni-channel approach

Requirements

• 4+ years of Google paid ads marketing experience
• Advanced knowledge of Google Analytics
• Extensive knowledge of ad targeting methodologies and iterative test-and-learn optimization practices
• Exhibits ability to continuously learn, draw actionable insights and apply them across campaigns
• Sharp eye for detail and organizational skills
• Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment
• Fluency in mathematical concepts 
• Critical thinking and problem solving capabilities
• High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools
• Competitive/Performance driven mindset

Benefits

Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team. 

• Excellent Health Benefits (health, dental, vision, and life insurance)
• 401K + Match
• Time Off – Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex Week (December 24 – January 1)
• $300/ year to equip your work space with new equipment
• $30/ month for home internet
• An extremely supportive and fun company culture

Work Environment Requirements: 

• Remote-first company with the option to work from offices in Irvine, California.
• Ability to work from anywhere in the US.
• Virtual collaboration through meetings and Slack.
• Use of a laptop (Mac), computer software, and office productivity tools.
• Reliable internet access and a professional background.
• Reasonable accommodations available for qualified individuals with disabilities.

Compensation:

Annual range: $90,000 - $115,000 (USD) per year + commission

Location-Based Pay:

• Compensation is based on the candidate’s location within the United States.

Note: The final compensation package will be determined based on the candidate’s experience, skills, and overall fit for the role.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.