programmatic manager
maegnet.
N/A
looking for someone with extensive client-facing experience, a strong understanding of programmatic advertising campaigns, and proficiency in crafting narratives through data-driven insights [ideally within the CPG industry].
Requirements
strategy:
- define comprehensive and audience targeting strategies for CPG accounts
- determine appropriate channels for campaigns (display, online video, CTV, etc.) based on historical performance and in flight data
- proactively identify any underperforming elements
- demonstrate agility when pivoting strategies/implementing changes to ensure campaign success
client-facing:
- act as the main point of contact for two CPG accounts
- confidently, effectively, and calmly explain positive and negative campaign results (ex. underperformance)
- offer data-driven explanations, steps for improvement, and actionable recommendations
team...