Performance Marketing Lead

About BEAME Medical Technology Limited

Be@me is a rapidly expanding digital healthcare startup that is revolutionizing the cosmetic dental industry by making cosmetic dental care more affordable and accessible to everyone. We offer innovative orthodontic solutions for teeth alignment, helping customers live healthy and confident lives. With our international team of medical professionals and state-of-the-art equipment, we provide top-notch orthodontic services tailored to the individual needs of each customer.

Job Duties and Responsibilities

• Collaborate closely with the creative team to craft innovative and captivating content, including ad copy, visuals, and videos that resonate with our target audiences on platforms like Meta, Instagram, TikTok, and LinkedIn.
• Take the lead in executing and managing paid social media campaigns, ensuring maximum performance, traffic generation, and conversion rates across diverse...

Owls in this role will have extensive marketing experience, a comprehensive understanding of paid media, advertising, sales planning, product growth strategy, a strong acumen of analytics and will be responsible for establishing paid marketing plans for existing and new products. This role will report directly to the Sr. Lead, Communications.

Responsibilities:

• Own the paid advertising of Owlchemy’s existing product portfolio, including UTM tracking, results, and reporting. This includes, but is not limited to, developing and implementing overall campaign strategy, ideation, placements, budget, optimization, campaign monitoring and reporting.
• Lead the creation of advertising campaigns. Oversee the content pipeline, manage Owls to ensure advertisement assets are created on schedule and campaigns are within budget.
• Build relationships with advertising partners with a hands-on approach, working with partners to test new promotional programs...