Marketing Operations Manager
Opus 2
Kansas City, kansas
The Marketing Operations Manager plays a crucial role in improving the effectiveness and efficiency of marketing campaigns and initiatives. This role oversees marketing processes, manages marketing technology stacks, analyzes campaign performance, and provides actionable insights to enhance overall marketing performance. Working closely with marketing, sales, and IT teams, the Marketing Operations Manager ensures that marketing efforts are aligned with business goals, adequately measured, and continuously optimized.
What you will be doing
Campaign Management and Optimization:
- Collaborate with marketing teams to set up, monitor, and optimize campaigns across various channels.
- Implement and manage campaign tracking, reporting, and analysis to meet campaign objectives.
- Troubleshoot and resolve campaign performance, data tracking, and reporting...