Senior Lifecycle Marketing Manager
Curology
Remote, oregon
About the job
The Senior Lifecycle Marketing Manager plays a crucial role in driving business revenue through strategic and operational excellence. As an independent leader skilled at navigating uncertainty, they focus on developing impactful lifecycle programs that contribute to measurable growth aligned with broader business objectives. This role involves managing external vendors, including budgeting and forecasting, to enhance the team’s effectiveness. Additionally, the manager proactively creates processes to improve operational efficiency, mentors team members, and acts as a technical authority within the team. This role reports to our Senior Director, Lifecycle Marketing on our Integrated Marketing Team.
Essential Functions And Impact Areas
Define lifecycle marketing strategy: Develop and execute strategies that leverage email, SMS and direct mail to drive lead conversion, customer engagement and long-term retention.
- Cultivate...