Senior Paid Media Strategist in California

Summary of Position: 

As a Senior Paid Media Strategist at iLawyer/1Point21 Interactive, you will play a critical role in the strategy and execution of lead generation campaigns for legal clients to drive business growth. You will be responsible for developing strategies, managing campaigns, and analyzing performance data to optimize results. The ideal candidate will have a strong background in lead generation tactics on multiple platforms including Google Ads, Microsoft Ads, Local Service Ads, LinkedIn Ads, and Meta Ads. 

Responsibilities: 

• Create and manage lead generation campaigns across various platforms including Google Ads, Microsoft Ads, Local Service Ads, LinkedIn Ads and Meta Ads 

• Responsible for strategic input and oversight of PPC campaigns driving growth objectives 

• Develop and implement comprehensive paid media strategies that align with client...