Business Marketing Analyst in California

IV.AI is looking for a Business Marketing Analyst. As such, you will be at the core of our marketing and business intelligence efforts, providing the analytical insights that drive our marketing strategies and support our growth. You will work closely with cross-functional teams to collect, analyze, and interpret data that informs business decisions and shapes our marketing campaigns. Your expertise in data analysis and marketing will help IV.AI stay ahead of market trends, and customer needs while optimizing the effectiveness of our marketing efforts.

In this role, you will identify and understand market dynamics, customer preferences, and competitive landscapes, translating those insights into actionable strategies that enhance our marketing initiatives and business objectives. You will regularly engage with the marketing, sales, and product teams to evaluate campaign performance, recommend optimizations, and forecast trends to help shape future...

In this exciting role as a Market Engagement Lead – Business Analyst, you will play a crucial role in assisting small business customers. Your primary objective will be to help these businesses understand and take advantage of energy and cost-saving incentives to boost their operations.

Your key responsibilities will include providing operational support for the entire California SBE portfolio, improving program processes and project operations through the development and implementation of projects, addressing program inquiries, managing program invoicing and administrative reporting, and collaborating with client representatives to handle program leads. As the ideal candidate, you will be able to work both independently and as part of a team, showing initiative and problem-solving skills. You will receive guidance on projects and desired outcomes, and you should feel comfortable asking questions and delivering proposed solutions within given timeframes. It's important that...