Sr. Data Analytics (Website Analytics)
Two95 International Inc.
El Segundo, california
Title: Sr. Data Analytics (Website Analytics)
Duration: 6+ Months
Location: El Segundo, CA
Must Have: experience with campaign targeting, segmentation, test design/learning plans, reporting and optimization of:
- Website/mobile (Adobe/Google Analytics)
- DMP/Digital media (nice to have)
- Account data (first and 3rd party), including demographics
- Transactional data (product registrations, eComm, offer redemption)
- Engagement data (email opens/clicks, push notifications taps, web visits and clickstream)
- Data science language skills (Retention/Data Lead only)
- Python
- Modelling/ML
- Other packages / platforms / skills
- Data mining/profiling
- Data visualization: advanced Excel, Tableau, Power BI