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Product Marketing Associate

TAL engineering

Wenatchee, washington


Job Details

Full-time


Full Job Description

TAL engineering is seeking a motivated and detail-oriented Product Marketing Associate to join our team. As a Product Marketing Associate, you will be responsible for developing and executing marketing strategies to promote our products and services. You will work closely with cross-functional teams, including product management and sales, to understand and articulate the value proposition of our offerings. The successful candidate will have a strong analytical mindset, excellent communication skills, and a passion for driving business growth.


Responsibilities

  • Develop and execute marketing strategies and campaigns to promote our products and services
  • Create compelling product messaging and materials, such as product guides, sales presentations, and case studies
  • Collaborate with product management to understand and articulate the value proposition of our offerings
  • Conduct market research and competitive analysis to identify key market trends and opportunities
  • Collaborate with the sales team to develop sales enablement tools and support the sales process
  • Analyze marketing data and metrics to measure the effectiveness of marketing campaigns and initiatives
  • Stay up-to-date with industry trends and best practices, and share knowledge and insights with the team

Requirements

  • Bachelor's degree in marketing, business, or a related field
  • 1-2 years of experience in product marketing or related roles
  • Strong analytical and strategic thinking skills, with the ability to synthesize complex information and develop actionable insights and recommendations
  • Excellent written and verbal communication skills, with the ability to effectively articulate technical concepts and value propositions
  • Experience with marketing tools and platforms, such as CRM software, email marketing platforms, and analytics tools
  • Ability to work independently and as part of a team, with strong organizational and project management skills
  • Experience in the engineering or technology industry is a plus

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Training & Development
  • Work From Home
  • Wellness Resources
  • Stock Option Plan

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