Product Marketing Associate

TAL engineering is seeking a motivated and detail-oriented Product Marketing Associate to join our team. As a Product Marketing Associate, you will be responsible for developing and executing marketing strategies to promote our products and services. You will work closely with cross-functional teams, including product management and sales, to understand and articulate the value proposition of our offerings. The successful candidate will have a strong analytical mindset, excellent communication skills, and a passion for driving business growth.

Responsibilities

• Develop and execute marketing strategies and campaigns to promote our products and services
• Create compelling product messaging and materials, such as product guides, sales presentations, and case studies
• Collaborate with product management to understand and articulate the value proposition of our offerings
• Conduct market research and competitive analysis to identify key market trends and opportunities
• Collaborate with the sales team to develop sales enablement tools and support the sales process
• Analyze marketing data and metrics to measure the effectiveness of marketing campaigns and initiatives
• Stay up-to-date with industry trends and best practices, and share knowledge and insights with the team

Requirements

• Bachelor's degree in marketing, business, or a related field
• 1-2 years of experience in product marketing or related roles
• Strong analytical and strategic thinking skills, with the ability to synthesize complex information and develop actionable insights and recommendations
• Excellent written and verbal communication skills, with the ability to effectively articulate technical concepts and value propositions
• Experience with marketing tools and platforms, such as CRM software, email marketing platforms, and analytics tools
• Ability to work independently and as part of a team, with strong organizational and project management skills
• Experience in the engineering or technology industry is a plus

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development
• Work From Home
• Wellness Resources
• Stock Option Plan