Digital Marketing Manager - Retail

nutpods manufactures plant based, dairy-free coffee creamers and adjacent products for coffee lovers nationwide. Now the #2 plant-based creamer brand nationwide across retail and online channels, nutpods has fostered a cult following and has exciting plans for growth in the coming years. With a small and mighty team of 35 people, nutpods is looking for eager, enthusiastic, and experienced candidates for this important role. 

Company Culture:

Our culture is of huge importance. We are looking for people who will be a great fit.  Here is what we love about our culture:

·       We are COLLABORATIVE, encouraging input from different perspectives.

·       We are KIND, communicating effectively and treating each other with respect.

·       We are AGILE, adapting to changing conditions while achieving our goals.

·       We are DATA-DRIVEN, embracing a test and learn culture.

·       We are RESOURCEFUL, creative thinkers finding optimal solutions in unexpected ways.

Check out our website, www.nutpods.com for more information on our company and products.

Job Description

nutpods is looking for an enthusiastic and hard-working Digital Marketing Manager who loves to learn and is a team player, willing to roll up your sleeves to get things done. Your responsibilities will include the execution and analysis of all digital retail ad platforms, including Kroger, Walmart, Albertsons and more, maintenance and improvement of our digital retail product listings, and analysis of our shopper marketing programs. You will leverage data-driven insights and digital advertising platforms to drive customer acquisition, engagement, and revenue growth.

You will wear three main hats:

1. Performance Marketer: Build strategy, plan, execute, and analyze search ads on multiple platforms.
2. Retail Shelf Management: Regularly monitor our product listings at all major retailers, add new products, update creative assets and language as needed, and generally ensure that our product presence online is best in class.
3. Shopper Program Analysis: Be an integral part of our shopper team, helping evaluate efficiency of paid programming and preparing reports regarding our overall campaigns.

Experience with streaming media placements would be a bonus. 

Key Responsibilities:

• Strategy Development: Design and execute performance marketing strategies across paid search platforms.
• Campaign Management: Create, manage, and optimize paid search campaigns to ensure high ROI and performance. 
• Data Analysis: Monitor, analyze, and report on key performance metrics and KPIs. Use data-driven insights to continuously refine and enhance campaign effectiveness.
• Budget Management: Oversee budget allocation and spend optimization across different platforms. Ensure cost-efficiency while meeting performance targets.
• Cross-Functional Collaboration: Work closely with the marketing and sales teams to align efforts with overall business objectives.
• Testing & Optimization: Implement A/B testing and other methodologies to test new strategies and improve campaign performance. Adjust tactics based on performance data and industry trends.
• Market Research: Stay current with industry trends, emerging technologies, and competitive landscape to identify new opportunities and threats in the performance marketing space. Become a subject matter expert in your space.

Requirements

• 5+ years of experience in digital marketing, with retail program experience a bonus
• Experience with vendor partnerships across numerous portals
• Strong data analytics skills
• Proactive self-starter who is always thinking of/planning for next steps
• Highly organized multi-tasker who can pivot from a variety of projects
• Ability to balance varying cross-functional priorities
• Working knowledge of Microsoft Office Suite and G Suite
• Ability to learn new computer software programs
• Excellent attention to detail
• Ability to organize and manage time efficiently and effectively
• Willingness to learn and accept direction and guidance in a professional manner
• Ready to roll up your sleeves and do whatever is needed within our nimble environment

Benefits

• Base salary: $75,000 to $95,000 per year
• 10% bonus based on company goals
• 2-3 days in office hybrid schedule
• Health Care Plan (Medical, Dental & Vision)
• 401k Retirement Plan with company match
• Life Insurance
• Paid Time Off
• New Parent Leave
• Long Term Disability Insurance
• Wellness Resources