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Senior General Manager

PCRK Group

Dumfries, virginia

Job Details



Full Job Description

Do you understand the importance of self-care and are you passionate about the health and well-being of others? Do you love leading teams and managing operations, coaching, and developing a team by setting them up for success in their professional career goals? If you are looking for a career with a company that puts people first, look no further!

At the PCRK Group, we believe that people are the heart of what we do, so we center our work on relationships and mutual cooperation. We care and put the needs of our team members and clients first to nurture their well-being. We believe in working together to achieve results, both personal and professional, for our team members and clients alike. Lastly, we develop relationships based on kindness, compassion, empathy, and generosity.

At PCRK Group, we are always looking for great talent and we want to talk to you if you are a person who thrives in an environment dedicated to making people feel their best.


Understand, believe in, and uphold PCRK Group and Massage Envy’s Mission, Vision and Values

Develop a thorough understanding of Massage Envy services and products

Develop location managers that understand and can cultivate a culture of coaching, care, support and equity in all locations.

Partner with the Operations Director to train new managers on soft skills, business acumen, and metrics to strive for professional development

Ensures their home location and assigned territory is performing and has a laser focus in each functional area of the OKR (Net Active Member Gain, Service Hours, Guests, and Enhancements) 

Monitor staffing levels across all departments and locations to ensure all positions are staffed appropriately. Assist assigned locations with staffing needs, interviews, and hiring process

Coach, develop, and retrain under performers in sales and service expectations

Ensure all locations are current on all licensure, training, and documentation in accordance with state/federal/franchisor/company regulations

Participate in company and Regional Developer Conference Calls and weekly Operation Director calls 

Continuously train managers on soft skills, business acumen, and metrics to strive for professional development.

Conducts location visits within assigned territory on a monthly basis, as defined by the organization, and as needed to drive successful results

Facilitates the resolution of customer service issues with locations while successfully identifying and addressing systemic opportunities throughout their organization

Promotes and implements new products, services, and initiatives

Responsible for home location’s payroll entry and inventory management

Review payroll, inventory, and applicable reports to audit for errors and address profitability related opportunities

Host monthly Performance Coaching Plans with assigned locations and partner with location manager to address performance concerns and celebrate performance wins

Don’t miss this Opportunity to manage a team that is part of the #1 Massage/Skincare Provider in the industry!!



    • Estimated: 80% of the time in the home location and 20% on assigned territory responsibilities
    • Ability to travel (up to 20%)
    • Strong analytical and communications skills
    • Comprehensive understanding of Profit & Loss statements
    • Experience in a multi-unit leadership role (Spa/Sale management preferred)
    • Proficiency in Microsoft Word, Excel, PowerPoint
    • Strong communication and people skills


  • Compensation that includes base salary, generous commissions, and bonus opportunities
  • Excellent Medical Plans
  • Dental & Vision Insurance
  • Paid Time Off
  • Comprehensive 401k package
  • 40% discount on products
  • Employee Referral Bonuses
  • Free massage/skincare services monthly
  • Salary based on experience

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