Senior Content Strategist

Are you someone who is passionate about turning complex data into compelling stories? Are you ready to combine your strategic and creative skills to make housing market insights meaningful, impactful, and easy to understand? Do you want to leave your mark at a company that’s shaping the real estate industry while you work with some truly amazing people?

Then you're going to LOVE this opportunity at Keeping Current Matters.

At KCM, our customers are more than just people who subscribe to our product. We refer to them as Members because they are Members of the KCM community. We partner with our KCM Members to help families feel confident when buying and selling a home.

The KCM Vision

We believe every family should feel confident when buying and selling a home.

We do this by transforming the way consumers are educated in the housing industry - providing real estate professionals with market insights to stay current on what’s happening, and marketing tools to share them in a simple way that is easy to understand. Since 2007, KCM has helped hundreds of thousands of agents to educate and serve buyers and sellers like never before.

If...

• You're a storyteller. You have the ability to turn information into actionable insights that make data come to life.
• You're a talented writer. You thrive thinking creatively and critically to generate new, exciting, and inventive ideas every day.
• You're a team player. You recognize your success depends on the success of the team, and you excel in an environment where you can collaborate with others toward a common goal.
• You believe there's always more to learn. You love to learn and draw energy from researching new topics, collaborative feedback, editing, and brainstorming.
• You want to make a difference. You have a passion for creating educational messages that help empower people with the knowledge they need to make a confident decision.

…then this is the job for you!

How you'll spend your days:

• Developing high-impact content that explains current and evolving issues in the housing market, such as inventory, affordability, mortgage rates, and economic trends.
• Creating engaging copy for various platforms, including articles, infographics, eGuides, video scripts, and social media posts that are easy-to-understand and resonate with a broad audience.
• Producing video content in partnership with our production team to educate and inform real estate agents on housing market insights.
• Researching the latest housing market and economic trends to stay relevant and informed.
• Collaborating closely with researchers, designers, marketers, and other KCM teams to produce cohesive and impactful messages.
• Staying up to date with written and visual content development trends and integrating new tools or methodologies to enhance the content creation process.

Requirements

For success in this role, you'll need:

• 5+ years of professional writing experience and a proven track record of creating compelling written and visual content, whether in journalism, content marketing, or through educational curriculums.
• Exceptional writing skills with a strong attention to grammar and detail.
• A talent for creating articles and videos that are conversational in nature and backed by data and research.
• A natural intuition for compelling storytelling where you translate data-driven insights into simple and effective stories.
• Experience using AI (ChatGPT, Copilot, etc.) to maximize your impact, output, and efficiency
• Strong prioritization and time management skills to manage multiple content deliverables and meet tight deadlines in a fast-paced environment without sacrificing quality.
• An ability to embrace and implement feedback as a part of a collaborative content development process.

Bonus points if you have:

• Experience optimizing content for SEO to increase target audience visibility and reach
• Ability to design and create visual assets for social media
• Knowledge of agent and consumer needs in the residential housing market and its primary drivers

Benefits

The Whole Package:

• Location: Richmond, VA (Monday - Thursday: in-office, Friday: optional remote day)
• Competitive compensation package with performance bonus
• Health Insurance on your first day with employee premiums covered 100%
• Vision & Dental Insurance Available
• 401(k) with 100% company match up to 3% of salary and bonus (immediate vesting)
• Take it when you need vacation policy from Day 1
• One day of paid time off for your mental health per month
• Complimentary lunch

KCM has been certified as a Great Place to Work for 9 years and has been recognized five times on Fortune Magazine’s Annual 100 Best Small & Medium Workplaces™ list. We only hire people who lead, own, and exceed in everything they do.

At Keeping Current Matters, we care about people. That’s why we’ve intentionally designed a culture-forward organization that is driven by our desire to educate ourselves, our members, and each other. We are built upon a shared set of core values that are designed to fill you with drive and compassion. You won’t just find these values hanging on an office wall, but you will find them in each of us. Together, we strive for excellence. We are strategic. We are game-changing. We are ambitious. We take risks. And we have fun! So, if you’re someone who is determined to make an impact, thrives on open and real communication, and aspires to be part of an empowering team that redefines what’s possible, then Welcome to KCM.

KCM is an equal-opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees.