Lead Specialist, B2B Content

Society for Human Resource Management (SHRM) is a member-driven catalyst for creating better workplaces where people and businesses thrive together.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. 

The Lead Specialist, B2B Content is responsible for leading the strategic development and execution of SHRM’s B2B content, both for enablement and flagship initiatives. 

This role combines high-impact content creation with innovative content strategy, focusing on multimedia content across various platforms such as articles, newsletters, podcasts, online content, and social media. The position requires a strong editorial background, expert stakeholder management, and the ability to work collaboratively across teams to enhance SHRM’s industry standing through exceptional B2B content. 

**This role is hybrid, with Monday & Friday remote, Tues-Thurs in our Alexandria office. 
 
Responsibilities 

• Content Strategy and Creation: Develop and implement comprehensive content strategies for both sales enablement and flagship projects, ensuring consistency and quality across various formats including articles, video scripts, guides, industry reports, case studies, infographics, research insights, podcast outlines, and social media packages. 
• Collaboration and Management: Work closely with internal stakeholders, external agencies, and freelancers to produce and refine content, manage project budgets, and ensure cohesive messaging across all platforms and campaigns. 
• Lead Generation and Engagement: Plan and execute initiatives like webinars to attract and engage target audiences, fostering discussions around business challenges, HR transformation, and talent development. 
• Innovation and Research: Stay abreast of industry developments, economic trends, and global events to evolve content strategies and integrate emerging media and technologies to enhance audience engagement. 
• Ideation: Conceive, pitch, and execute in-depth enterprise stories that offer unique insights into the inner workings of major corporations, emerging industries, and transformative business trends.  
• Relationship Building: Cultivate relationships with industry insiders, corporate leaders, and subject matter experts to access exclusive information and perspectives, enhancing SHRM’s content offering. 
• Performance Metrics: Monitor and report on the performance of content initiatives against goals, utilizing data to drive better engagement and reach. 
• Other duties as assigned. 

Requirements

• Bachelor's degree in Journalism, Communications, Business, or a related field. 
• At least six (6) years in content creation, including aspects of marketing, with a strong preference for experience in B2B environments and engaging senior- and executive-level buyers.  
• At least three (3) years in a team leadership role. 
• Proven track record in developing sales enablement materials and content strategies that align with business goals. 
• Demonstrated ability to manage complex projects from conception through execution.  

KNOWLEDGE, SKILLS & ABILITIES  
 

• Expert understanding of content marketing strategies and market segmentation.  
• Exceptional oral and written communication skills with impeccable storytelling ability. 
• Proficiency in digital media tools, multimedia storytelling techniques, content management systems (Adobe Experience Manager preferred), and Microsoft Office suite. 
• A deep understanding of business principles, economic concepts, and corporate dynamics, especially the role of HR departments.  
• Strong analytical skills and the ability to distill complex information into clear, compelling narratives that resonate with a diverse audience.  
• Demonstrated ability to manage complex projects and work collaboratively with teams across an organization. 
• An entrepreneurial spirit with a history of initiating innovative ideas and fostering collaborative opportunities. 
• Comfortable navigating ambiguity and adapting to shifting priorities.  
• Demonstrated proficiency in successful project management.  
• Passionate about SHRM's mission and committed to advancing the HR profession. 

Benefits

SHRM offers our employees a comprehensive benefits package, that shows we value our team, their families, and their lives.

• Unlimited paid time away
• 401K match of 6%
• Comprehensive health, vision and dental insurance package
• Tuition reimbursement
• Paternal leave
• MUCH MUCH more!