Senior Social Media Strategist and Content Producer

Lead the central social media efforts through content creation and sharing, social listening and monitoring, and crisis communication and marketing support as a key member of Middlebury's Public Affairs team. 

This is a full time, benefits eligible, salaried position with a hiring range of $63,009-78,787 per year.

Core Responsibilities:

• Plan and execute responsive, timely, and measurable strategies for using social media channels to advance Middlebury’s goals through engagement with all stakeholders and audiences 
• Monitor social media during crises to give leaders fast-evolving information and context to make good decisions;  disseminate crucial information to stakeholders; and correct misinformation
• Serve as a member of the Crisis Communications Team and advise colleagues on social activity and strategy during crises
• Research and evaluate current and emerging platforms and industry trends to optimize social media opportunities, and recommend how we might adopt compelling new platforms or adjust our strategy for existing channels 
• Take primary responsibility for day-to-day tactics, monitoring, and management of Middlebury’s central social channels  and alert public affairs and other essential colleagues as needed 
• Develop original social content and curate/repurpose content from other channels that furthers Middlebury’s  communications and marketing goals 
• Provide institution-wide leadership (coaching, advising, analysis), especially with strategic campus partners in Admissions, Advancement, Student Affairs, and Athletics, to help continually improve the quality of all  Middlebury social media channels 
• Monitor the effectiveness of social media strategies through quantitative and qualitative measures, providing regular reports to colleagues and leadership and recommending changes when needed

Middlebury College is an equal-opportunity employer where diversity, equity, and inclusion are core values. To this end, the College recruits talented and diverse faculty, staff, and students from across the United States and around the world. Middlebury College encourages applications from women, people of color, people with disabilities, and members of other protected classes and historically underrepresented communities. The College also invites applications from individuals who demonstrate an ongoing commitment to advancing diversity, equity, and inclusion in the workplace.

Requirements

• Bachelor’s degree in communications, journalism, English, or similar field, or equivalent  experience with at least four years of experience in social media strategy and content production; experience working in higher education or with a complex organization preferred
• Superb writing and editing skills, with particular focus and experience in writing for social media using appropriate conventions  and voice
• Knowledge of social media listening tools and reputation management practices
• Proven track record developing sophisticated, strategic approaches to social media
• Experience with content moderation across diverse platforms and audiences 
• Excellent photography and videography skills, with experience producing for social media using appropriate conventions and voice
• Strong interpersonal and communication skills with ability to work collaboratively across organizational lines
• Ability to maintain strict confidentiality and to identify potential issues and crises 

Physical Demands & Working Conditions:

This is a hybrid position based in Middlebury, Vermont, with weekly in-person meetings and frequent presence on campus required.

Other:

Offer is contingent upon successful completion of a criminal background check.

Benefits

As an employee of Middlebury College, you will enjoy being part of a vibrant supportive community. Middlebury Colleges offers its employees excellent compensation and competitive health, dental, life, disability, generous retirement matching, and vision benefits, Middlebury offers a generous time-away program - up to 34 days per year during the first two years of service, increasing as the term of service lengthens. Middlebury employees are eligible for robust educational assistance programs as well as free or reduced rates for cultural events and use of sporting facilities (including the College's golf course and Nordic and alpine ski areas). The result is a very high quality-of-life in a gorgeous setting. Middlebury Colleges offers its employees excellent compensation and other perks of employment including:

• MiddCard Privileges: access to athletic facilities, discounts at the College store, library privileges, and discounts at cultural and sporting events. In addition, the card allows door access to certain campus buildings. Spouses or domestic partners of benefits-eligible employees are eligible to receive a Spouse/Partner card with the same privileges as the employee card (except door access).
• Discounts on season passes at Middlebury College Snow Bowl, the Ralph Myhre Golf Course and the Rikert Outdoor Center.
• Access to our Partner Inclusion Program that provides comprehensive support services to the spouses and partners of Middlebury employees.
• A full listing of our benefit offerings can be found on our website by following this web link: https://go.middlebury.edu/benefits
• Or click see some of the other fun perks of working at Middlebury, whether in Vermont or Monterey!