Vice President, Paid Social

At Mod Op, we are dedicated to delivering innovative and effective marketing solutions that drive brand growth and engagement. Our dynamic team of professionals thrives on creativity, collaboration, and innovative strategies to meet the diverse needs of our B2B and B2C clients. We are seeking a visionary Vice President of Paid Social to lead our team and propel our agency to new heights in the realm of paid social media marketing.

The Vice President of Paid Social will spearhead our paid social media initiatives, driving strategic direction, team leadership, and innovation. This role demands a forward-thinking leader with deep expertise in paid social media, a pulse on industry trends, and a history of successful strategy execution and team management. The VP of Paid Social will be responsible for managing a team, developing, and implementing new strategies, optimizing performance, and ensuring that our agency remains at the forefront of social media advertising. The position reports to the EVP of Paid Channel Marketing. The position is based in Dallas. It is a hybrid remote/in office role.

Success in this role will be determined by your ability to move the team forward, build expertise among the team, build strong relationships with team members, and work independently within the appropriate reporting structure.

• Responsibilities:

• Lead, mentor, and inspire the paid social team, fostering a collaborative and high-performance culture.
• Develop comprehensive paid social media strategies across various platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Stay abreast of industry trends, platform updates, and emerging technologies to keep the agency’s paid social strategies cutting-edge.
• Evaluate new tools, platforms, and partnerships to enhance campaign effectiveness and efficiency.
• Share insights and trends with clients and internal teams to inform strategic decisions.
• Ensure that all paid social campaigns are innovative, on-brand, and utilize the latest industry best practices.
• In conjunction with the Director, Paid Social, oversee the recruitment, training, and professional development of team members.
• Serve as a senior contact for key clients, providing strategic guidance and addressing any concerns or questions related to paid social.
• Foster strong, long-lasting relationships with clients, ensuring their satisfaction and retention.
• Negotiate with platform representatives and third-party vendors to secure the best rates and services.
• Manage team resources, ensuring optimal allocation of resources to achieve agency profitability and utilization goals within the paid social team for the paid channel marketing strategic business unit.
• Track and report on financial performance, identifying opportunities for cost savings and efficiency improvements.
• May require active client work on key accounts, including strategy development and readouts.
• Work with growth teams on new business pitches, demonstrating Mod Op’s paid social expertise.

Requirements

• Bachelor’s degree in marketing, advertising, business, or a related field.
• Minimum of 8-10 years of experience in paid social media, with at least 5 years in a leadership role within an agency setting or corporate setting.
• Agency experience preferred.
• Proven history of developing and executing successful paid social media strategies across multiple platforms.
• Deep understanding of social media platforms, advertising technologies, and analytics tools.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication, presentation, and people skills.
• Creative, problem-solving oriented thinker with the ability to innovate and adapt in a demanding environment.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Experience in both B2B and B2C preferred.

Benefits

• Health, dental and vision benefits
• 401k plus matching
• Life Insurance
• Unlimited PTO plus December holiday closure
• Hybrid remote/In-office work schedule
• Fun company culture with a great balance of work and play
• Individual offices (no cubes!)