Vice President of Brand and Marketing

Location: San Antonio, TX, USA. Relocation support and transition period provided.

Position Type: Full-Time

About Grassroots Carbon: 

Grassroots Carbon is the leading grasslands restoration and soil carbon storage company based in San Antonio, TX focused on empowering U.S. ranchers to implement regenerative land management practices on grasslands across the U.S.  In addition to enhancing soil health and promoting biodiversity, these regenerative practices have tremendous potential to combat climate change by drawing down and removing large quantities of atmospheric carbon dioxide into the soil. By partnering with Grassroots Carbon, ranchers have access to additional revenue opportunities via our carbon credit program. More than 41 percent of U.S. grasslands are used for grazing, accounting for over 350 million acres, but less than 5 percent of that land is managed regeneratively. These lands hold the potential to remove at least 500 million metric tons of carbon dioxide a year. We are on a mission to convert millions of acres of degraded grasslands into healthy, thriving ecosystems that sequester massive amounts of carbon, working alongside strong partnerships spanning Audubon Conservation Ranching to Understanding Ag. Grassroots Carbon has built a foundation of scientific rigor, quality, and transparency to advance this mission and has secured long-term contracts with leading companies including Microsoft, Shell, Marathon Oil, HEB, Shopify, and Nestle to reduce their carbon impact and reach their sustainability goals.

VP of Brand and Marketing Role:

We are seeking a dynamic, transformational leader to elevate and scale the Grassroots Carbon marketing organization. As the Vice President of Marketing, you will build and lead a nimble team of 2-4 responsible for defining and executing all aspects of the marketing and branding strategy for Grassroots Carbon. Your primary focus will be on building the overall Grassroots Carbon brand and marketing approach to drive awareness and affinity among ranching partners across the United States that are committed to implementing and maintaining regenerative land management practices. You will also lead thought leadership efforts to build awareness and elevate the conversation across the Ranching industry on the “why” behind the need to implement regenerative practices, highlighting the full suite of ecosystem services, from financial upside to soil health, biodiversity and water conservation. Additionally, the VP of Marketing will oversee product marketing efforts for PastureMap, our pasture and grazing management app. This includes defining product positioning, building Rancher awareness, and driving acquisition and retention for PastureMap, as well as increasing visibility and awareness with existing and prospective corporations, including Microsoft, Shell, Nestle, Shopify, Marathon Oil, HEB, and others.

The successful VP of Marketing candidate will work alongside our VP of Rancher Success and report directly to the CEO as one of three VPs on the Grassroots Carbon Leadership Team to ensure alignment with overall business strategy. The VP of Brand and Marketing will also work closely with our Head of Rancher Sales to drive awareness among ranching partners as well as our Carbon Solutions team working to support our corporate partners. 

If you are known for bold, customer-centric innovation with an entrepreneurial drive that translates into outsized business results, come join the Grassroots Carbon team! This is an incredible and unique opportunity to lead one of the fastest-growing companies in regenerative ranching and climate solutions. 

Responsibilities:

• Craft the Grassroots Carbon brand story and bring it to life through effective storytelling and marketing communications. Oversee and develop marketing strategies that build awareness and affinity with our core audience, U.S. Ranching partners that are committed to implementing and maintaining regenerative land management practices. 
• Share the compelling Grassroots Carbon story with existing and prospective corporations, including Microsoft, Shell, Nestle, Shopify, Marathon Oil, HEB, and others, and amplify stories of Rancher affinity to these corporate audiences.
• Lead and inspire the marketing team, setting the vision for the Grassroots Carbon brand and marketing organization, and bring out the best work in others. 
• Operate at the intersection of creative and strategic, working to invest resources against the most effective initiatives. You bring strong strategic, analytical, and technical skills with the ability to derive actionable insights from data.
• Build and manage marketing budget and forecasting, and oversee ongoing resource allocation. Identify key metrics and quantify the effectiveness of marketing efforts. 
• Utilize diverse marketing channels (paid search, social media, email, etc.), attribution modeling, budget management, marketing technology, brand development, A/B testing, media optimization, market research & segmentation.
• Passion for keeping up with what is relevant and trending with our audience and community. Identify market trends and audience insights to ensure our strategies and positioning are compelling and effective. 

Requirements

• Leadership, drive, passion, and relentless optimism with 10+ years of experience in marketing, ideally within creative, brand and/or product marketing, with 5+ years in a leadership role.
• Track record for delivering successful marketing efforts that have increased brand visibility and driven business outcomes, while driving consistent creative and brand standards across all work. 
• Strong knowledge across all functional aspects of a marketing team, with particular experience around brand, including thought leadership marketing and content strategy 
• Creative problem solver, self-motivated, and proactive.
• Excellent leadership, organizational and time management skills.
• Operate with a mindset at the intersection of art and science, pairing strong analytics and data-driven decision making with creative vision/approach. 
• Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
• Capable of managing multiple tasks in a fast-paced environment.
• Collaborative team player willing to go the extra mile.
• Passion for being at the forefront of the regenerative movement.
• Some basic understanding of soil carbon storage and regenerative land management practices is helpful, but this can be rapidly obtained on the job if there is a passion and interest in aligning with a fast-growing and purpose-driven organization 
• Previous startup experience is preferred but not required. Understanding that this is a fast-paced and high-growth company is required

Benefits

• Opportunity to earn equity and performance bonuses 
• Health, dental, and vision insurance plans, including a flexible spending account option. 
• Open Paid Time Off Policy plus 9 paid holidays per year as listed in our Company Handbook
• Participation in our 401(k) savings plan
• Company-paid Life and AD&D coverage
• Educational materials and expenses to support continuing education opportunities 

*Grassroots Carbon is proud to be a portfolio company of Soilworks Natural Capital*

About Soilworks Natural Capital:

Grassroots Carbon is proud to be a portfolio company of Soilworks Natural Capital which provides shared services to our fast-growing company. Soilworks is a private equity fund that invests in, incubates, and acquires companies to help accelerate the Regenerative Agriculture movement and is on a mission to prove Regenerative grazing is the most profitable way to ranch. Soilworks principles include better and healthier food, restoring plant and animal diversity, regenerating soil to store water and carbon, and creating more profitable family farms. Soilworks was launched by the co-founders of Scaleworks, a technology venture equity fund based in San Antonio, TX.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background leads to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. All candidates will be given the same consideration.

*No visa sponsorship is available for this position*