Social Media Strategist

We are searching for a talented, digitally-savvy communicator for the role of Social Media Manager. This person is responsible for overseeing social strategy and social campaign development across several client accounts.

The Social Media Strategist is a client-facing position where you'll develop and implement tailored digital community and content plans for our clients. You’ll collaborate closely with clients to understand their goals and objectives, ensuring that campaigns are effectively aligned with their needs. Additionally, you’ll play a key role in shaping the creative direction of our clients' social media presence, both for individual campaigns and ongoing engagement. This includes managing paid social efforts, owned social content, and activation strategies. *Applicants must be legally able to work in the USA and on-site in Austin, TX. We cannot sponsor work visas for this role at this time.

About Us

Bakery is an independent creative and culture agency designed to ignite people's obsession in great products. From our headquarters in Austin, TX, we work with highly ambitious brands like Tanqueray, Nike, and Shiner Beer to infuse cultural value and drive desire at every interaction point, increasing their fandom and helping them make things people want. Bakery is a 2022 and 2024 AdAge Small Agency of the Year.

Responsibilities

• Develop social campaign briefs, strategies, rollout and amplification plans.
• Develop influencer and partnership content amplification strategies.
• Employ creative targeting strategies to execute winning campaigns, including custom audiences, third-party data, suppression lists, lookalike audiences, and more.
• Analyze monthly reports and campaign reports to identify trends and insights.
• Track the effectiveness of implemented learnings and make adjustments as needed.
• Design social and digital plans for new business pitches.
• Manage a team of Digital Marketing Managers and Social Media Specialists.

Requirements

• 4+ years of social media management or equivalent social/digital/integrated marketing experience within a fast-paced marketing agency

• Proven portfolio and track record of creating best in class social activations, campaigns and stunts.
• Proven record of success placing paid ads on social platforms, developing social media creative, editing copy, and engaging with page visitors

• Strong client management experience with a track record of communicating clearly and successfully with executive leadership
• Proficient with analytic tools such as Sprinklr, Google Analytics, Sprout, and Brandwatch
• Extensive knowledge of social media and digital ecosystems, with mastery of Instagram, Twitter, TikTok, Reddit, Pinterest and a growing knowledge of Threads.
• Flawless spelling and grammar
• Innate curiosity and entrepreneurial spirit
• Commitment to excellence - working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation
• Proficiency in MS Office and Adobe Creative Suite

Benefits

• Medical, Dental, and Vision insurance
• Unlimited Vacation Time
• 2 weeks Work From Anywhere (WFA)
• Annual Retreats
• Pet-Friendly Office
• Yearly Creative Stipend
• Summer Movies @ Alamo Drafthouse
• Snacks, Meals and Drinks
• No Time Tracking!