Senior Media Planner

Must be employable in the USA and work on-site in Austin, Texas.

The Senior Media Planner will develop and execute comprehensive media strategies that integrate online and offline channels to optimize ROAS. The ideal candidate will have extensive experience in digital media planning, particularly with Meta’s advertising platforms, and a strong background in managing omnichannel campaigns that include offline media such as broadcast, print, and out-of-home.

About Us

KEN Media LLC (A Bakery Agency Co.) was established in 2022 as an independent media agency committed to exceptional results through innovative digital marketing strategies. We’re looking for a talented Senior Media Planner to join our dynamic team and drive our media planning efforts to new heights, with a focus on maximizing Return on Ad Spend (ROAS) across both digital and offline media channels.

Responsibilities

1. Omnichannel Media Strategy Development:

• Develop and implement integrated media plans encompassing digital (Meta platforms) and traditional offline media to achieve clients’ marketing objectives and maximize ROAS.
• Understand syndicated tools like MRI/Simmons or GWI, comScore, eMarketer, audience and competitive analysis to support media recommendations.
• Utilize our digital reporting dashboard to plan and optimize, in conjunction with offline media channels to create cohesive and effective media plans.

• Oversee the execution of omnichannel media campaigns, including budgeting, planning, and monitoring performance across both online and offline platforms.
• Collaborate with creative and content teams to ensure alignment between media strategy and campaign assets across all channels.
• Manage daily operations of Meta ad campaigns, including optimization strategies, audience targeting, and ad placements, while coordinating offline media placements and logistics.

• Monitor and analyze campaign performance metrics across digital and offline channels to evaluate effectiveness and identify optimization opportunities.
• Prepare and present detailed performance reports, including insights and recommendations for continuous improvement and integrated strategy adjustments.
• Utilize A/B testing, attribution modeling, and other analytical methods to refine strategies and enhance ROAS.

• Serve as the primary point of contact for clients regarding both digital and offline media planning and strategy.
• Provide strategic recommendations and insights to clients based on campaign performance and industry trends across all media channels.
• Build and maintain strong relationships with clients, understanding their needs and ensuring satisfaction with both online and offline media strategies.

• Mentor and support junior media planners and team members, fostering a collaborative and high-performing work environment.
• Work closely with cross-functional teams, including marketing, analytics, and creative, to drive integrated campaign success across digital and offline channels.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 5+ years of experience in media planning, with a strong focus on digital paid media (particularly Meta platforms) and offline media channels.
• Demonstrated expertise in managing and optimizing ROAS for both digital and offline advertising campaigns.
• Proficiency in Meta Ads Manager, Facebook Business Suite, and other relevant digital media tools, as well as experience with offline media planning and buying.
• Strong analytical skills with the ability to interpret data and derive actionable insights across multiple media channels.
• Excellent communication and presentation skills, with the ability to convey complex information clearly to clients and internal teams.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Experience in mentoring or leading a team is preferred.
• Proven ability to maintain high standards for accuracy, productivity, and quality
• Tendency to actively seek out and pursue untapped possibilities

Benefits

• Medical, Dental, and Vision insurance
• 401K + match
• Hybrid working environment (Mondays and most Fridays remote)
• Holidays and unlimited paid vacation
• Pet-Friendly Office