Product and Brand Marketing Strategist

About Us

SPOTIO is a privately held SaaS company based in Dallas, Texas and leading field sales engagement platform. Thousands of sales professionals worldwide rely on SPOTIO to help them increase activity, grow their pipeline, and crush sales goals. We are ranked #1 on G2 reviews and we've been named one of Dallas-Fort Worth's Best Places to Work by the Dallas Business Journal in 2023 and four times overall.

Position Details

As the Product and Brand Marketing Strategist at SPOTIO, you will play a key role in creating and promoting compelling content and stories to drive brand awareness, engage our target audience, and support our marketing initiatives. This position offers an excellent opportunity for an individual looking to exercise their skills in content creation, product marketing, and brand management.

• Develop and implement content strategies that enhance brand awareness, drive traffic, and generate leads.
• Create compelling and engaging content across multiple platforms including blogs, social media, email newsletters, and more.
• Contribute to the development of brand messaging and positioning, ensuring consistency across all communication channels.

Requirements

• 3+ years of experience in content marketing, copywriting, or related roles.
• Excellent written and verbal communication skills.
• Strong copywriting and editing abilities, with a keen eye for detail.
• Strong understanding of SEO best practices and content optimization techniques.
• Creative thinking and ability to generate innovative content ideas.
• Strong organizational skills, ability to manage multiple projects simultaneously, and meet deadlines.
• Bachelor's degree in marketing, communications, journalism, or a related field.

Preferred 

• Experience with analytics tools to track and measure content performance.
• Experience with content management systems (CMS) and basic HTML.
• Proficient in using social media platforms and content promotion tools.
• Experience with basic design and video editing.
• Familiarity with HubSpot (or any email automation platform) and Catalyst is a bonus.

Benefits

Day 1 SPOTIO Benefits:

• Medical Insurance - SPOTIO will pay 100% on the base plan
• Dental and Vision Insurance - SPOTIO will pay 75% on the base plan
• 401K with 3% company match
• $750 Learning and Development Stipend per year
• 8 paid holidays + 3 weeks of paid time off
• Voluntary benefits (pet insurance, legal, accident)
• 24/7 EAP - Free Professional Counseling Services
• Work from home flexibility - Monday, Thursday, and Friday

SPOTIO Work Environment:

This position is hybrid. We work in the office twice a week on Tuesdays and Wednesdays.

SPOTIO Values:

• Solve For the Customer - know their goals, business, and how we help customers achieve a 10x ROI
• Play to Win - we lead the way to victory through ownership, urgency, and competitive mindset
• Make it Great - be the best version of yourself for your family, team, customer and company
• We Know Where We Stand - open, honest, and timely feedback with clear visibility to the metrics that matter
• Relationships Matter - collaborate with team members, customers, and partners to accelerate success

SPOTIO is firmly committed to the principle of equal employment opportunity. SPOTIO offers employment opportunities without regard to race, color, sex, age, religion, national origin, disability, U.S. military and or other prohibited bases of discrimination, both state and local. All aspects of the employment relationship (including recruiting, hiring, training, working conditions, compensation, promotion, discipline, and termination) are subject to this policy. Candidates must pass a pre-employment background check and drug screen.

**We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas**